In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
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Why Thailand is a shining example of LGBTQIA+ brand leadership
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Why being an active ally goes beyond Pride Month
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representationmatters
Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.
Why coming out is a continuous journey
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representationmatters
A workplace that fosters inclusivity, diversity, and belonging can significantly ease the burden of coming out for LGBTQ+ individuals, says Bench Media's Sebastian Diaz.
Nobody cares that you're an LGBTQIA+ ally
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representationmatters
Companies are talking the talk less and less when it comes to LGBTQIA+ equality, and that’s no bad thing if they aren’t ready to walk yet, much less march.
What to do when your colleague comes out at work
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There are many ways to support a co-worker who formally or casually comes out to you, and there’s no one-size-fits-all response, says IPG Mediabrands' Sheni Nedumaran.
Coming out to my friend taught me about resistance and change
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VaynerMedia's Kelly Roxanne reflects on how trying to change a friend's views on the LGBTQIA+ community taught her how to deal with demanding clients.
Embracing my truth as a gay Muslim man
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Growing up in a strict Muslim family in Singapore, coming out as queer seemed impossible. But a pivotal moment taught RGA's Amirul Nasir the importance of living authentically and the power of patience and support.
Needed: More LGBTQIA+ leaders who call the shots
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Despite Pride Month declarations, the Indian advertising industry struggles to fully embrace inclusivity, leaving a gap between ideals and reality.
How I came out in the workplace
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Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.
Beyond rainbow filters: Real support for Pride Month
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Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.
Pride marketing: Even the smallest acknowledgement can have the biggest impact
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Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.
Pride Month marketing: From rainbow-washing to wariness
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As we kick off Pride, corporate participation is expected to dwindle.
Pride 2024: A call for more courageous allies
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If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.
Was this Pride Month a watershed moment for advertisers and disinformation?
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The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.
Breaking the mould: Diversifying LGBTQ+ representation in brand narratives
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The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.
Pride month: Are loud and proud campaigns still the best approach?
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Pride marketing signals tolerance. With brands in the US under a genuine threat of backlash and boycott for their support of the LGBTQ+ community, where does this changed environment leave the socially conservative markets of APAC?
Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs
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In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
Pride Month: Coming out is a family affair
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Singapore has turned a page on section 377A, but the fight for LGBTQ+ rights is far from over. This Pride Month, Finn Partners' Cherry Tan shares her personal tale of struggles, stigma and coming out.
'Legitimate anxiety': Anti-LGBTQ activists flex muscles, brands get tentative about Pride
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Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Target removes trans-inclusive products from Pride lineup
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The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'
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The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.
HK insurer offers family coverage for same-sex couples
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In a Pride Month campaign for virtual insurance company OneDegree, Giraffe Hong Kong and Carat join forces on a film featuring queer couples.
Drag queens shine in Pink Dot music video
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WATCH: A fun, lustrous music video by Heckler Singapore featuring a fantastic cast of performers and rich cinematography.