As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
True
rainbow washing
From loud and proud to lost and quiet? The 'confused adolescence' of Pride 2025
corporate pride
dei
diversity
inclusion
lgbtqia rights
pride 2025
rainbow washing
Pride Month marketing: From rainbow-washing to wariness
pride month
rainbow washing
As we kick off Pride, corporate participation is expected to dwindle.
Rainbow-washing: a partial, half-hearted defence
brands
marketing
pride
rainbow washing
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.