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pride

Got2be and Jung von Matt Nerd launch Roblox games for Pride month
got2be jung von matt nerd pride pride 2025 roblox By Will Green

Activation features two games based on the history of the LGBTQ+ movement.

Why Thailand is a shining example of LGBTQIA+ brand leadership
bangkok pride dei diversity inclusion lgbt pride pride month thailand By Matthew Keegan

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

Why we don't see enough Pride marketing in Asia
diversity inclusivity lgbtq marketing pride representationmatters By Joe Tee

RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.

Why being an active ally goes beyond Pride Month
lgbtq pride pride month representationmatters By Aditya Narain

Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.

Coming out to my friend taught me about resistance and change
lgbtq pride pride month By Kelly Roxanne

VaynerMedia's Kelly Roxanne reflects on how trying to change a friend's views on the LGBTQIA+ community taught her how to deal with demanding clients.

Embracing my truth as a gay Muslim man
lgbtq pride pride month rga By Amirul Nasir

Growing up in a strict Muslim family in Singapore, coming out as queer seemed impossible. But a pivotal moment taught RGA's Amirul Nasir the importance of living authentically and the power of patience and support.

Pride marketing: Even the smallest acknowledgement can have the biggest impact
pride pride month representationmatters By Josh Green

Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.

Pride 2024: A call for more courageous allies
pride pride month By Howard Pulchin-Ramos

If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.

Brands plan for a quiet Pride Month
pride By Bailey Calfee

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

Queer Ad Folk: Good allies must call out the 'banter' that people claim are jokes
pride By John Osborne

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.

Sport for all? A look at Dylan Mulvaney's other brand deal
dei nike pride By Marty Davies

The way Nike handled transphobic abuse should be applauded.

Gender fluid brand Finix wants people to express their freedom in new campaign
pride By Staff Reporters

The new wave of young adults across Gen Z and millennials are confidently owning their identities, and unafraid to celebrate their individuality.

Was this Pride Month a watershed moment for advertisers and disinformation?
pride pride month By Marty Davies

The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.

Pride 2023: Coming out while leading an agency
lgbtq pride By Chris Evans

Three tips for making it easy for those who are closeted to come out at work.

Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs
hilton pride pride month By Shawn Lim

In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.

Pride Month: Coming out is a family affair
lgbtq pride pride month By Cherry Tan

Singapore has turned a page on section 377A, but the fight for LGBTQ+ rights is far from over. This Pride Month, Finn Partners' Cherry Tan shares her personal tale of struggles, stigma and coming out.

Brands: Make us proud
lgbtq pride By Alison Weissbrot

With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values and stand out.

How Bud Light’s abandonment of the trans community could influence Pride
pride By Bailey Calfee

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.

How to make pride marketing campaigns work in China
lgbtq pride By Wenzhuo Wu

Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?

Rainbow-washing: a partial, half-hearted defence
brands marketing pride rainbow washing By Paul Dazeley

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.

Four Pride campaigns that stand up to hate
pride us By Shawn Paul Wood

Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.

Your brand shouldn’t hold the Pride banner: Turn people into the activists
dei pride By Thomas Kolster

As Pride month comes to a close, Mr Goodvertising discusses how brands should embrace diversity across all tiers of their organisation—from governance and operations, to values and purpose, to products and services and brand influence.

Company claims Pride mattress 'supports' the community (Groan)
india lgbt pride By Ad Nut

AD NUT's RANT OF THE WEEK: Congratulations, Sheela Foam, you created the shallowest, most opportunistic gesture that Ad Nut has seen during Pride Month.

Have you read 'The Gay Gatsby'? How about 'Little Women Loving Women'?
google lgbt philippines pride By Staff Reporters

AD NUT's PICK OF THE WEEK: Propel Manila retells lit classics with a representative Pride spin.

Skittles brings historic LGBTQIA+ archive images to life in 'Recolour the rainbow' campaign
pride By Sara Nelson

The newly colourised images capture events in London, San Francisco and New York City.

'Tolerance is not acceptance': Dentsu Philippines tackles hurtful LGBTQIA+ language
Dentsu pride By Staff Reporters

Agency has created a website that translates real comments made towards LGBTQIA+ individuals into phrases that demonstrate love and empathy.

Turn your pronouns into your Zoom background
diversity inclusivity pride By Staff Reporters

An initiative from VMLY&R aims to normalise the acceptance of all identities in the workplace. It's loud and unlikely to get much external uptake, but it starts a conversation.

Companies in Asia lag on LGBTQIA+ inclusion: research
asia diversity inclusion pride By Staff Reporters

Only 16% of self-identified LGBTQIA+ people in Hong Kong are 'out' at work, while 61% in the Philippines feel comfortable being their true selves, according to a survey by AXA Asia.

Pride month: How to gain the respect of the rainbow community
diversity inclusivity pride

In the third of our series exploring how brands can mark Pride, FCB Auckland's Melina Fiolitakis discusses how to devise a meaningful marketing strategy that is equal parts celebratory and respectful of the community's struggle.

The ingredients of a perfect Pride campaign
diversity inclusivity pride

In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia's Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again.

The growing community of queer Muslim creators
diversity inspiration station muslim pride By Surekha Ragavan

INSPIRATION STATION: In light of Instagram’s upcoming Digital Pride Festival, we shine a spotlight on The Queer Muslim Project, a collective of artists and creators.

Brands: support LGBTQ+ organizations for Pride month
lgbtq pride By Sabrina Sanchez

Consumers want to see action — along with the rainbow merch.

Pride month: How can brands avoid pinkwashing?
diversity inclusivity pride

To mark the beginning of Pride month, Hesperus Mak, the head of strategic planning at TBWA Group Vietnam, shares his tips on how brands should approach the LGBT event.

Over-the-top trainers invite NZ to 'Sweat with pride'
fcb pride By Staff Reporters

NZ AIDS Foundation and FCB are asking New Zealand to work out to raise money for the country's LGBTQIA+ community, under the expert guidance of three flamboyant personal trainers.

Kenneth Cole brings Pride collection to Zynga game
pride By Sabrina Sanchez

Kenneth Cole’s Pride 2021 collection will appear in character wardrobes in Zynga’s viral High Heels! Game.

Sexy humans dance in pride-themed undies
bonds lgbt pride By Ad Nut

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

Embracing the emergence of new 'China chic'
china fashion pride trends By Coco Wu

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.

Coca-Cola bottle labels double as pride wristbands
cocacola lgbt philippines pride By Ad Nut

Initiative marks Pride month in the Philippines.

HSBC's iconic lions turn a shade of rainbow in celebration of diversity
grey hsbc lgbt pride By Soon Chen Kang 江欣珍

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

McCann Philippines wins back Pride detergent
pride By Emily Tan

MANILA - McCann Worldgroup Philippines has won back 24-year client, ACS' Pride detergent following a competitive three-way pitch, after losing it in 2009 to Publicis JimenezBasic.