Activation features two games based on the history of the LGBTQ+ movement.
True
pride
Got2be and Jung von Matt Nerd launch Roblox games for Pride month
got2be
jung von matt nerd
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pride 2025
roblox
Why Thailand is a shining example of LGBTQIA+ brand leadership
bangkok pride
dei
diversity
inclusion
lgbt
pride
pride month
thailand
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
Why we don't see enough Pride marketing in Asia
diversity
inclusivity
lgbtq
marketing
pride
representationmatters
RAPP's APAC ECD explains why Asia's marketing campaigns seem to lag behind the growing acceptance of the LGBTQIA+ community.
Why being an active ally goes beyond Pride Month
lgbtq
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pride month
representationmatters
Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.
Coming out to my friend taught me about resistance and change
lgbtq
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pride month
VaynerMedia's Kelly Roxanne reflects on how trying to change a friend's views on the LGBTQIA+ community taught her how to deal with demanding clients.
Embracing my truth as a gay Muslim man
lgbtq
pride
pride month
rga
Growing up in a strict Muslim family in Singapore, coming out as queer seemed impossible. But a pivotal moment taught RGA's Amirul Nasir the importance of living authentically and the power of patience and support.
Pride marketing: Even the smallest acknowledgement can have the biggest impact
pride
pride month
representationmatters
Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.
Pride 2024: A call for more courageous allies
pride
pride month
If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.
Brands plan for a quiet Pride Month
pride
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Queer Ad Folk: Good allies must call out the 'banter' that people claim are jokes
pride
Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.
Gender fluid brand Finix wants people to express their freedom in new campaign
pride
The new wave of young adults across Gen Z and millennials are confidently owning their identities, and unafraid to celebrate their individuality.
Was this Pride Month a watershed moment for advertisers and disinformation?
pride
pride month
The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.
Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs
hilton
pride
pride month
In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
Pride Month: Coming out is a family affair
lgbtq
pride
pride month
Singapore has turned a page on section 377A, but the fight for LGBTQ+ rights is far from over. This Pride Month, Finn Partners' Cherry Tan shares her personal tale of struggles, stigma and coming out.
How Bud Light’s abandonment of the trans community could influence Pride
pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Rainbow-washing: a partial, half-hearted defence
brands
marketing
pride
rainbow washing
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.