Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.
Choose Campaign site
Nike taps its first esports player, China’s League of Legends pro Uzi
Retired in 2020 due to chronic health issues, Uzi is one of the most successful League of Legends players to have emerged since the game’s debut in 2009.
Meet Poizon, China’s latest ecommerce platform
An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform?
How to make pride marketing campaigns work in China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?
Bilibili’s new markets grow users, but also losses
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
5 homegrown brands that represented International Women’s Day in China
Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.
Tencent scores a big Q2 before Trump’s WeChat ban plan
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
Why emerging designer handbags are having better luck in China than big luxury
To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.
The risk in China’s huge influencer economy
Recent stumbles by KOL facilitators in China show the market is still fluid.
Predictions for the Chinese luxury market in 2020
Jing Daily forecasts the main developments affecting the luxury fashion industry in China next year.
What luxury brands should have learned about China in 2019
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
How can western luxury brands navigate China now?
While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.
Is targeting vouchers a successful strategy for brands in China?
As voucher programs have been implemented by local governments, ecommerce platforms, and shopping malls, how can brands leverage them in China?
Four post-covid marketing tips that will save luxury brands in China
For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.