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lgbt

Why Thailand is a shining example of LGBTQIA+ brand leadership
bangkok pride dei diversity inclusion lgbt pride pride month thailand By Matthew Keegan

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

One in five LGBTQ+ people find ads aimed at them miss the mark
diversity gender lgbt By Ben Bold

Half of LGBTQ+ people think brands should avoid stereotyping individuals, with traditional media worst at being inclusive.

Open letter calls for greater inclusion of LGBT+ women in advertising
diversity inclusion lgbt women By Sara Nelson

The UK-based initiative says queer women are one of the least represented groups in the ad industry, with negative stereotypes portrayed in both media and society, making them twice as likely as men to remain in the closet at work.

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news
lgbt By Fayola Douglas

The partnership has been designed to benefit each brand's respective audiences.

Company claims Pride mattress 'supports' the community (Groan)
india lgbt pride By Ad Nut

AD NUT's RANT OF THE WEEK: Congratulations, Sheela Foam, you created the shallowest, most opportunistic gesture that Ad Nut has seen during Pride Month.

Have you read 'The Gay Gatsby'? How about 'Little Women Loving Women'?
google lgbt philippines pride By Staff Reporters

AD NUT's PICK OF THE WEEK: Propel Manila retells lit classics with a representative Pride spin.

Sexy humans dance in pride-themed undies
bonds lgbt pride By Ad Nut

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

A dozen APAC ads that prove the industry can make a difference on DEI
advertising dei diversity gender inclusion lgbt By Matthew Miller

A collection of great APAC campaigns that have argued for inclusion, tolerance and equitable treatment.

When brands and agencies do transgender and non-binary people justice
Colenso BBDO diversity equality lgbt starbucks By Ad Nut

Starbucks and New Zealand telco Spark restore faith that advertising can make a difference by creating empathy for people who deserve a lot of it—but get very little.

I was told to 'dial down' my homosexuality
agency lgbt By Anonymous

UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.

Nivea homophobic allegations: what's the potential fallout?
fcb lgbt nivea By Oliver McAteer

Industry experts wade in after FCB chose to resign the business.

Nivea responds to 'homophobic' allegations after FCB resigns business
fcb lgbt lgbtq nivea By Oliver McAteer

'No form of discrimination, direct and indirect, is or will be tolerated.'

ANZ sends signs of LGBTIQ+ support across Australia
lgbt By Ad Nut

The bank and TBWA brought a bit of Sydney's Gay and Lesbian Mardi Gras to Oxford streets around the country.

Kill the binary
gender lgbt lgbtq marketing By Rachel Lowenstein

Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.

Coca-Cola bottle labels double as pride wristbands
cocacola lgbt philippines pride By Ad Nut

Initiative marks Pride month in the Philippines.

Medical, love and soul tourism on rise among Chinese tourists: JWT
lgbt By Soon Chen Kang 江欣珍

TOP OF THE CHARTS: The idea that people from China travel chiefly in search of shopping experiences is a stereotype in need of adjustment, according to a new report from J. Walter Thompson.

Apple celebrates marriage equality with...an overly white wedding?
apple australia lgbt By Ad Nut

TVC for iPhone X shows newly married couples enjoying their first dance. Nonetheless, our resident grump finds something to rant about.

Marketing in Indonesia: Cautious, with a chance of boycotts
brand indonesia lgbt By Gunjan Prasad

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

Unilever under fire over Gaytime ice cream in Indonesia
indonesia lgbt unilever By Faaez Samadi

Brand quickly issues statement to quell social-media outrage over ice cream brand that appears to promote LGBT rights, but isn’t actually sold in Indonesia.

Hong Kong wins bid to host Gay Games 2022
lgbt By Soon Chen Kang 江欣珍

The city's bid received support from big names such as Cathay Pacific and the Hong Kong Tourism Board.

Foreign brands' bid to support Pink Dot festival denied (Updated)
apple brands google lgbt singapore By Faaez Samadi

Google, Apple, Facebook and other big hitters signed a joint letter asking to support the annual LGBT event, offering compromises to the government.

Gay Games bid must navigate Asian cultural divides
asia culture lgbt pr sports By Matthew Miller

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.

A gay adman reacts to Taiwan's same-sex marriage ruling
lgbt taiwan By Jenny Chan 陳詠欣

A creative director at Leo Burnett Hong Kong, who happens to be gay, reacts to Taiwan's legalisation of same-sex marriage.

Taiwan approves same-sex marriage; maybe these ads helped pave the way
lgbt taiwan By Jenny Chan 陳詠欣

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

Why brands need to stand up for what matters
brands diversity hsbc lgbt lions By Tricia Weener

Provoking important discussions is one way brands can make emotional connections with consumers.

Diesel reinterprets the meaning of walls for Japan
japan lgbt trump By David Blecken

The irreverent Italian label's short film is an effort to spread the freedom to love.

Hong Kong shortlisted to host 2022 Gay Games
lgbt By Soon Chen Kang 江欣珍

The LGBT-organised event could be coming to Asian shores for the first time in 2022, if Hong Kong wins the bid.

Love, acceptance, equality and public relations
lgbt philippines pr public relations By Ana Ysabel R. Ongpin

The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.

The planner working to bring Japan Inc up to speed with LGBT consumers
lgbt marketing By Misaki Tsuchiyama

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

Pride lions will stay despite noise from anti-LGBT activists: HSBC
hsbc lgbt By Soon Chen Kang 江欣珍

Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.

HSBC's iconic lions turn a shade of rainbow in celebration of diversity
grey hsbc lgbt pride By Soon Chen Kang 江欣珍

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

Google holds firm as Singapore tightens rules on brand support of festivals
google government lgbt rules singapore sponsorship By Faaez Samadi

The new rules impact the annual Pink Dot festival, which has enjoyed strong brand support. The Ministry of Home Affairs said foreign brands “should not interfere” in "domestic issues".

Takeaways from Ad:tech Tokyo 2016
adtech ai lgbt sports By Misaki Tsuchiyama

Topics from this year's ad:tech Tokyo: sake, sports, AI, understanding the LGBT community.

Buddhism and baseball: How Philips segments grooming customers in Japan
japan lgbt By AdverTimes

CASE STUDY: Philips follows a strategy of micro-segmentation as it aims to grow sales of its grooming products in Japan.

Ogilvy launches LGBT employee network in Hong Kong
diversity lgbt By Jenny Chan 陳詠欣

HONG KONG - Ogilvy & Mather (O&M) has launched an LGBT (lesbian, gay, bisexual and transgender) employee network in the territory, called 'Ogilvy Pride'.

Wunderman lends a hand to ShanghaiPRIDE 2015
lgbt By Press Release

In recognition of Shanghai’s diversity as a truly international city, Wunderman Shanghai has become the communications sponsor for ShanghaiPRIDE 2015, the first, largest and longest-running LGBT event in China.

Incidental branding: Why many in China link the UK with homoeroticism
china lgbt By Carwyn Morris

Unbeknownst to most Brits, the UK reads as gay to some in China. And that translate to an opportunity for savvy brands, writes Carwyn Morris of Flamingo.

Marketing to Asia’s LGBT community: The power of diversity
diversity lgbt By Adrian Peter Tse

ASIA-PACIFIC - For Anthony Tenicela, global leader of workforce diversity and LGBT markets at IBM Corporation, marketing to Asia’s LGBT community isn’t just an ethical imperative. It’s a business, marketing and cultural advantage.

Reaching diverse consumer groups: LGBTI
diversity lgbt marketing By Paul Reardon

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this fourth instalment, Whybin TBWA's Paul Reardon discusses a diverse and sceptical audience.

Reaching diverse consumer groups: Seniors
lgbt marketing By Dave McCaughan

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this first instalment, McCann's Dave McCaughan discusses the fastest-growing demographic in many markets.

Art-house cinemas: A hot spot for brands?
lgbt By Benjamin Li

HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.

Hong Kong brands and agencies consider 'pink-dollar' opportunity
lgbt ogilvy Publicis tbwa By Benjamin Li

HONG KONG - The newly appointed head of Hong Kong's Equal Opportunities Commission has focused attention on the rights of gay and lesbian individuals in the city, but marketers and agency heads differ on whether targeting this consumer segment makes sense.