Fayola Douglas

The platform connects emerging musical talent including British singer-songwriter Griff.

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Fans complete challenges for the chance to be part of the performance.

For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.

Its food and refreshment brands will not use influencers who appeal to children under 16.

The show explores how women’s sport has been captured over the past 50 years.

The beer has zero calories, tastes of nothing and you can’t actually drink it.

Board agrees for talks to continue despite saying the current offer undervalues the agency group.

2022 will build on the foundations laid last year.

The UK campaign has been designed not to feel like an ad.

The anonymous group want to call out NDA culture within the industry.

Name change reflects company's use of tech to connect brands with people.

Freelance talent finder Genie hopes to aid the creation of a diverse workforce.

The 'Allianz ramp' can be watched globally via a live stream.

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Displays intended to highlight how pubs bring communities together.

Digital collectibles creators RTFKT valued at $33.3m earlier this year.

Strategic chaos and destruction were undertaken on a global scale.

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Incumbent MediaCom loses out after four-way pitch.

Refreshed strategy aims to capture global opportunity.

TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.

Brands and businesses are donating space on corporate HQs to carry giant sticky notes.

This is the third personalised playlist Spotify has made available for sponsorship.

The London activation supports its new brand platform ‘Fancy a McDonald’s?’

Consumers can make sustainability confessions that challenge the 'all or nothing' approach.

“Swipe Night” will be a mystery-solving adventure.

The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.

The work by London's Joint introduces the new proposition ‘Prime changes everything’.

Fans will be brought close to the action despite not being able to attend.

A positive change in its ad policy was promoted with confused messaging.

The partnership has been designed to benefit each brand's respective audiences.

The synthetic media platform uses deep learning and artificial intelligence.

Fans can play mini-games and explore the Starcourt Mall.

The in-game ads are part of Facebook exploring new ways for developers to generate revenue.

Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.

NGOs, Unicef and MusicMagpie target summit of world leaders.

The deal aims to accelerate the development of Women in Rugby.

Heineken is bringing the stadium experience to homes so fans can feel like they are watching the Uefa Euro 2020 matches at a football ground.

New AR tools and in-app shopping capabilities were also announced.

Spot inspired by Formula E races on city streets.

Esports offer will build excitement for the Olympic Games Tokyo 2020.

The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

The new logo and campaign signify a new time for the Peugeot lion.

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

The concert is part of an ongoing collaboration with Universal Music Group.

Sessions designed to keep kids entertained during lockdown.

Children can produce and star in videos alongside Lego characters.

With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.

The company plans to be the solution to the shift in workplace attitudes.

Agency aims to grow US and Australia offices.

Guests can watch live performances inspired by Blumhouse.

Underground stay will enable guests to disconnect.

Changes will bring Virgin Red loyalty programme closer to Virgin brand.

Gunpowder and fireworks artist Cai Guo-Qiang staged the global event in celebration of Hennessy XO's 150th anniversary.

The China-based smartphone maker's theatre shows films on its latest handset.

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Music-sharing venture's catalogue will be used to create audio and visual music experience.

Virtual masterclasses and at-home party packages aim to encourage customers back to bars.

The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

A UK agency is looking for someone to take up a three-month paid internship. But don't apply IRL.

New outpost for UK-based creative experience shop will be led by Josh Ng.

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.

Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.

Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

Fans get to feel impact of professional tackle.

Vertically stacked stages make filming for social media easier.

Experience will promote 'local health and wellness'.

Tech giant to be recognised for sustained creative excellence.