Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Unilever wants to create lasting change with inclusive marathon in the metaverse
For the Degree experience, participants can select avatars with racing wheelchairs, prosthetics and blades.
Unilever will no longer market food and beverages to children
Its food and refreshment brands will not use influencers who appeal to children under 16.
M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition
The show explores how women’s sport has been captured over the past 50 years.
Heineken launches virtual beer brewed in Decentraland
The beer has zero calories, tastes of nothing and you can’t actually drink it.
M&C Saatchi extends 'put up or shut up' bid deadline for second time
Board agrees for talks to continue despite saying the current offer undervalues the agency group.
Will the experiential sector ever fully recover from Covid?
2022 will build on the foundations laid last year.
Oatly launches plant-based puppet mini-series
The UK campaign has been designed not to feel like an ad.
Frustrated senior creatives launch anti-sexual harassment campaign
The anonymous group want to call out NDA culture within the industry.
You & Mr Jones changes name to The Brandtech Group
Name change reflects company's use of tech to connect brands with people.
John Hegarty: The future of talent is about fluidity
Freelance talent finder Genie hopes to aid the creation of a diverse workforce.
Allianz light installation launches resolutions into the Alpine sky
The 'Allianz ramp' can be watched globally via a live stream.
Five brand experience trends to look out for in 2022
As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.
Guinness lights up pubs in Christmas push
Displays intended to highlight how pubs bring communities together.
Nike commits to the metaverse with virtual footwear acquisition
Digital collectibles creators RTFKT valued at $33.3m earlier this year.
Riot Games sends 'Arcane' brand campaign up in flames
Strategic chaos and destruction were undertaken on a global scale.
Coca-Cola puts trucks back on the festive road
Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
Third of budgets wasted due to poor briefing and bad comms: IPA study
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Mediahub UK wins Farfetch media account
Incumbent MediaCom loses out after four-way pitch.
Asos hikes adspend as part of plans to become $9.5 billion business
Refreshed strategy aims to capture global opportunity.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry giant sticky notes.
Spotify on hunt for global sponsors as it signs up Disney+
This is the third personalised playlist Spotify has made available for sponsorship.
McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard
The London activation supports its new brand platform ‘Fancy a McDonald’s?’
Ocean Bottle calls on consumers to come clean on sustainability fails in debut brand campaign
Consumers can make sustainability confessions that challenge the 'all or nothing' approach.
Tinder brings back Cannes Lions-winning interactive experience
“Swipe Night” will be a mystery-solving adventure.
Jessica Alba and Zac Efron star in Dubai tourist board spy thriller
The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.
Amazon Prime reimagines Rapunzel and Cleopatra for global brand campaign
The work by London's Joint introduces the new proposition ‘Prime changes everything’.
Airbnb hosts more than 200 Tokyo Olympic experiences
Fans will be brought close to the action despite not being able to attend.
Pinterest amends wording around weight loss ad policy following enquiry from Campaign
A positive change in its ad policy was promoted with confused messaging.
Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news
The partnership has been designed to benefit each brand's respective audiences.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Deepfake Tom Cruise creator launches production house creating hyperreal content
The synthetic media platform uses deep learning and artificial intelligence.
Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
No time to waste: environmental ads target G7 summit leaders
NGOs, Unicef and MusicMagpie target summit of world leaders.
Mastercard enters five-year partnership with World Rugby women’s game
The deal aims to accelerate the development of Women in Rugby.
Heineken brings Uefa stadium experience to homes
Heineken is bringing the stadium experience to homes so fans can feel like they are watching the Uefa Euro 2020 matches at a football ground.
Snapchat launches camera tailored to darker skin tones at annual summit
New AR tools and in-app shopping capabilities were also announced.
Formula E celebrates its vision of the future in campaign by Uncommon
Spot inspired by Formula E races on city streets.
Olympics goes virtual in bid to capture esports audience
Esports offer will build excitement for the Olympic Games Tokyo 2020.
Meet the man trying to stream the Glastonbury spirit
The founder of live-streaming production company Driift describes the prospect of filming the festival without a crowd as "liberating".
Digital agency Dept creates limited edition AR puffer jacket in Snapchat
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Bake against the machine: Maltesers partners Google Cloud to create AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
Samsung upcycles handsets to support fight against wildlife poaching
Live feeds will be streamed from the Balule Nature Reserve in South Africa.
WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Pokémon celebrates 25 years with Post Malone virtual gig
The concert is part of an ongoing collaboration with Universal Music Group.
Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids
Sessions designed to keep kids entertained during lockdown.
Lego partners Universal for AR music video app
Children can produce and star in videos alongside Lego characters.
The five trends set to drive brand experiences in 2021
With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
WeWork: Covid-19 is an opportunity to be 'more creative than ever'
The company plans to be the solution to the shift in workplace attitudes.
Amplify rejigs UK team as founder Jonathan Emmins turns focus to global growth
Agency aims to grow US and Australia offices.
Amazon Studios sets up Halloween virtual experience around Blumhouse horror films
Guests can watch live performances inspired by Blumhouse.
Hotels.com invites Americans to escape election by living under a rock
Underground stay will enable guests to disconnect.
Virgin global brand chief Lisa Thomas to leave amid restructure
Changes will bring Virgin Red loyalty programme closer to Virgin brand.
WATCH: Hennessy celebrates 150 years with a daytime firework display
Gunpowder and fireworks artist Cai Guo-Qiang staged the global event in celebration of Hennessy XO's 150th anniversary.
Oppo opens pop-up microcinema in London
The China-based smartphone maker's theatre shows films on its latest handset.
Pernod Ricard shifts brand experience spend from events to social
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
Napster acquired by UK virtual-events company for just $70 million
Music-sharing venture's catalogue will be used to create audio and visual music experience.
Pernod Ricard plans for a very socially distanced Christmas
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Airbnb offers movie fans chance to stay in the last Blockbuster store on Earth
The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.
Microsoft to put fans in NBA courtside seats, virtually
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
Hands off: can touchless experiences still be fully immersive?
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
Creative agency uses Animal Crossing to source new talent
A UK agency is looking for someone to take up a three-month paid internship. But don't apply IRL.
Bompas & Parr launches studio in Hong Kong
New outpost for UK-based creative experience shop will be led by Josh Ng.
Asics hosts virtual-reality shoe launch
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
Asahi Super Dry introduces UK to concept of 'karakuchi'
Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.
Absolut champions trash with sustainability-focused fashion show
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
M&C Saatchi launches live experience agency
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
Mastercard lets fans experience full force of rugby tackle
Fans get to feel impact of professional tackle.
Samsung throws gig on stages optimised for smartphone video
Vertically stacked stages make filming for social media easier.
HSBC creates badminton experience ahead of Hong Kong Championships
Experience will promote 'local health and wellness'.
Apple named Cannes Lions Creative Marketer of the Year 2019
Tech giant to be recognised for sustained creative excellence.