True

cocacola

How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
case study coca cola cocacola By Matthew Keegan

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.

Coca-Cola hands Chinese New Year storytelling to Gen Z this year
cocacola ogilvy By Staff Reporters

Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.

TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
cocacola tiktok yougov By Staff

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.

Coca-Cola and WPP renew global marketing partnership
account win cocacola openx wpp By Nikita Mishra

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

Publicis scoops Coca-Cola media in North America
account win cocacola Publicis wpp By Lucy Shelley

WPP has lost the account after a closed review.

A tale of two holding companies: WPP and Publicis
cocacola Publicis wpp By Cecilia Garzella

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.

Coca-Cola media business contract lies between Publicis and WPP
cocacola publicis groupe wpp By Lucy Shelley

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

Year in review: Biggest brand fails of 2024
cocacola jaguar mattel the work By Staff Reporters

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

It's time we stopped treating Gen AI like our dirty little secret
ai cocacola creativity festive advertising By Rahat Kapur

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

Will the Coca-Cola ad deter brands from using AI in film?
artificial intelligence cocacola By Shauna Lewis

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.

Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
cocacola zespri By Shawn Lim

As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.

Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
cocacola By Marianne Calnan

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
ai cocacola generative ai By Shawn Lim

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

The Coca-Cola Company announces 5-year AI partnership with Microsoft
ai cocacola generative ai microsoft By Reem Makari

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.

Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR
cocacola communications pr By Diana Bradley

She previously built and ran Meta’s partnership communications team.

Grey assembles global leadership team for Coca-Cola account
cocacola grey wpp By Alison Weissbrot

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Coca-Cola, Danone, and Nestlé in greenwashing row
cocacola greenwashing By Jonathan Owen

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
cocacola By Brandon Doerrer

Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.

A bubbly surprise, Coca-Cola ignites senses with OOHA campaign
cocacola wpp By Minnie Wang

Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer
cocacola wpp By Diana Bradley

Keller has worked at Meta for the last seven years and at CP+B.