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festive advertising

The best Christmas ads of 2025 are here

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Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.

Should Lunar New Year campaigns move past same-old family themes?

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Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.

What makes holiday ads truly effective in APAC?

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Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

It's time we stopped treating Gen AI like our dirty little secret

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All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

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Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

The best Christmas ads of 2024 are here

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Your holiday inspiration sorted: Here's a roundup of the best Christmas ads brimming with just the right touch of bells, whistles and festive cheer.

India’s festive shopping revolution: Short videos drive over 47% of consumer choices

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A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.

Campaign Crash Course: Festive advertising

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In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.

Diwali 2023: Campaigns that dazzle

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A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.

Luminous and Grey India spread Diwali joy, one watt at a time

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There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes.

Festive advertising in Nepal: Cultural insights for better consumer engagement

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From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.