Festive advertising in Nepal: Cultural insights for better consumer engagement
From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.
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A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.
The Nepali sutra: Unlocking success for global brands in Nepal
As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.
A view from Nepal: The much-awaited advertising transformation
The founder of Outreach Nepal provides an update on how the ad industry is evolving in Nepal, including how brands are adapting to new regulations, and how new alliances are being formed to advance the industry.
Dispatch from Nepal: Building respect for a young industry
Book excerpt: Assessing the state of Nepal's advertising industry.
The transforming paradigm of rural Nepal
There is no standard blueprint or shortcut for running a successful rural campaign in this rapidly changing country, writes Ujaya Shakya.
Dispatch from Nepal: Appeal for aid and restoration of heritage
Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.
Rural Nepal: The new promised land for marketers
The country is changing, and not only in economic terms.
Dispatch from Nepal: Hyperactive marketing for the festival season
In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.
Dispatch from Nepal: Grow young in order to last forever
Marketing to young people is evben more critical ion Nepal, where 70 per cent of the population is below 35 years of age.
Dispatch from Nepal: Rural bazaars an opportunity to connect
Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.
Dispatch from Nepal: Is advertising the same thing as branding?
In Nepal, the distinction is still sinking in.
Dispatch from Nepal: Staying relevant to supermoms
Even in a traditional society, marketing must adapt to the evolving role women play.