The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.
As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.
From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.
The founder of Outreach Nepal provides an update on how the ad industry is evolving in Nepal, including how brands are adapting to new regulations, and how new alliances are being formed to advance the industry.
Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.
Increasing incomes in rural areas of Nepal have marketers committing resources to brand education at village markets.
In Nepal, the distinction is still sinking in.
Book excerpt: Assessing the state of Nepal's advertising industry.
In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.
The country is changing, and not only in economic terms.
There is no standard blueprint or shortcut for running a successful rural campaign in this rapidly changing country, writes Ujaya Shakya.
Marketing to young people is evben more critical ion Nepal, where 70 per cent of the population is below 35 years of age.
Even in a traditional society, marketing must adapt to the evolving role women play.