From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.
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Festive campaigns lighting up Diwali 2025
campaign roundup
deepavali
diwali
festive marketing
What makes holiday ads truly effective in APAC?
chinese new year
diwali
festive advertising
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
Cadbury Celebrations illuminates a hawker's Diwali
diwali
Watch the film conceptualised by Ogilvy here.
Tanishq honours women celebrating their #PehliDiwali multiple times
diwali
Watch the film conceptualised by Lowe Lintas here.
How is it still a White Christmas?
adland
advertising
diversity
diwali
representation
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.
Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021
advertising
amazon
diwali
Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.
Amazon Prime Video urges less binging and more time with family this Diwali
ad
amazon prime video
campaign
diwali
Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.
Six Deepavali/Diwali ads we liked in 2020
advertising
creativity
deepavali
diwali
Deepavali season is upon us, and select markets in the region are abuzz with exciting creative work. We take a look at some of our favourites this year.
Diwali, The festival of light and sound, goes green
diwali
inspiration station
INSPIRATION STATION: Away from the sound and air pollution that blights this festival, Gramart Project’s innovations in India are an eco-friendly way of sparking celebration.
Filmmaker sends legal notice to Citibank over similarities in Diwali ad
diwali
The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.
