Splendiferous, amazing and extraordinary
An ultra-brilliant incredibly superlative-filled diatribe against hyperbole.
Choose Campaign site
Make light of brand promises at your peril
LG's 'Life's good' brand promise may not be as well known as Google's famous 'Don't be evil' motto, but the consumer-electronics brand still shouldn't abuse it as it has done in an OOH campaign in Indonesia.
Celebration or commercialisation?
This month in India I was struck by the commerciality surrounding Diwali. Will we be selling or celebrating Christmas this year?
A great way to fly
Singapore Airlines should stand tall, and stand proud, especially with its communications.