The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.
True
creativity
What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report
creativity
spikes
spikes asia
spikes asia 2026
If brands speak to everyone individually, do they risk meaning nothing together, asks Prasoon Joshi
creativity
oped
personalisation
There was a time when a Diwali ad gathered a nation into one feeling, one story, one memory. Today, those moments are fractured into personalised prompts. In chasing efficiency, Joshi writes, brands might lose the connections that once made them matter.
Spikes Asia Creative Campus: The work creativity must do now
creativity
spikes asia
Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.
Spikes Asia 2026 to spotlight APAC creativity across a week of events
creativity
spikes
spikes asia
spikes asia 2026
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
What AI can’t design is the bit that makes people care
ai
brand design
creativity
design
human creativity
ai
brand design
creativity
design
human creativity
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
What AI can’t design is the bit that makes people care
ai
brand design
creativity
design
human creativity
ai
brand design
creativity
design
human creativity
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
Creativity is a contact sport
creativity
sport
creativity
sport
Why great things happen when agencies and clients get sweaty together
Creativity is a contact sport
creativity
sport
creativity
sport
Why great things happen when agencies and clients get sweaty together
Why the creative industry must kill the inspiration myth
creativity
inspiration
Stop waiting for flashes of inspiration to strike and focus instead on systematic creative collaboration, argues the MD of Superson.
AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
ai
ai creativity
ai production
creative process
creativity
gen
generative ai
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
Critical need for creativity as businesses prioritise continuous growth
cannes
continuous growth
creativity
groupe
jury
Publicis
As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.
Havas redefines creativity with data and technology at Cannes
cannes
creativity
data
havas
technology
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Canva plugs MagicBrief into the creative feedback loop
canva
cat van der werff
creativity
magicbrief
melanie perkins
By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.
Big ideas, not big algorithms, will win Cannes
adobe
ai
arthur sadoun
cannes 2025
canneslions2025
creativity
Publicis
shantanu narayen
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Why creative agencies should stop doubting and start leading
ai
artificial intelligence
creative
creativity
media
mullenlowe
mullenlowe mishra
saby mishra
vietnam
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
AI, copyright, and creativity: The fine line between innovation and exploitation
ai
artificial intelligence
chatgpt
copyright law
creativity
openai
studio ghibli
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
Spikes Asia Debrief set to unpack the new creative forces at work
creativity
linkedin
spikes
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
advertising
creativity
dei
maternity leave
matri
Publicis
sophie maunder
vccp
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
Common Interest acquires Amplify to 'empower creativity'
acquisition
amplify
branding
common interest
creativity
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
Creativity has been under attack for years. How do we bring it back?
creativity
mullenlowe
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.