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creativity

What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report

creativity spikes spikes asia spikes asia 2026 By Spikes Staff

The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.

If brands speak to everyone individually, do they risk meaning nothing together, asks Prasoon Joshi

creativity oped personalisation By Prasoon Joshi

There was a time when a Diwali ad gathered a nation into one feeling, one story, one memory. Today, those moments are fractured into personalised prompts. In chasing efficiency, Joshi writes, brands might lose the connections that once made them matter.

Spikes Asia Creative Campus: The work creativity must do now

creativity spikes asia By Staff Reporters

Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.

Spikes Asia 2026 to spotlight APAC creativity across a week of events

creativity spikes spikes asia spikes asia 2026 By Staff Reporters

The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.

What AI can’t design is the bit that makes people care

ai brand design creativity design human creativity

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.

Creativity is a contact sport

creativity sport creativity sport

Why great things happen when agencies and clients get sweaty together

Creativity is a contact sport

creativity sport creativity sport

Why great things happen when agencies and clients get sweaty together

Why the creative industry must kill the inspiration myth

creativity inspiration

Stop waiting for flashes of inspiration to strike and focus instead on systematic creative collaboration, argues the MD of Superson.

AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns

ai ai creativity ai production creative process creativity gen generative ai By Matthew Keegan

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Critical need for creativity as businesses prioritise continuous growth

cannes continuous growth creativity groupe jury Publicis

As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.

Havas redefines creativity with data and technology at Cannes

cannes creativity data havas technology

Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.

Canva plugs MagicBrief into the creative feedback loop

canva cat van der werff creativity magicbrief melanie perkins

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.

Big ideas, not big algorithms, will win Cannes

adobe ai arthur sadoun cannes 2025 canneslions2025 creativity Publicis shantanu narayen

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Why creative agencies should stop doubting and start leading

ai artificial intelligence creative creativity media mullenlowe mullenlowe mishra saby mishra vietnam

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.

Spikes Asia Debrief set to unpack the new creative forces at work

creativity linkedin spikes By Campaign Staff

This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.

AI, copyright, and creativity: The fine line between innovation and exploitation

ai artificial intelligence chatgpt copyright law creativity openai studio ghibli By Matthew Keegan

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

VCCP executive Sophie Maunder leaves to launch global maternity coaching firm

advertising creativity dei maternity leave matri Publicis sophie maunder vccp By Eszter Gurbicz

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.

Common Interest acquires Amplify to 'empower creativity'

acquisition amplify branding common interest creativity By Alessandra Scotto di Santolo

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

Creativity has been under attack for years. How do we bring it back?

creativity mullenlowe

We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.

Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’

advertising china creativity match mccann tomaz mok By Minnie Wang

In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.

No one talks about ads anymore: Have they lost their pop-culture charm?

attention economy creativity culture performance pop culture By Matthew Keegan

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

Keeping the creative fire alive in a global network

creativity global networks By Lucy Shelley

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Samsung named Spikes Asia 2025 Advertiser of the Year

advertiser of the year 2025 advertising awards branding creativity marketing spikes asia 2025 By Staff Reporters

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start

BBDO chris beresfordhill creativity nancy reyes omnicom omnicom advertising group By Minnie Wang

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

Spikes Asia announces Innovation Spikes 2025 shortlist

awards creativity innovation spikes spikes asia 2025 By Spikes Staff

This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.

How Steve Jobs’ legacy lives on through Apple’s creative impact

apple creativity steve jobs technology By Claire Huxley

On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.

Is Jung von Matt’s independence its secret to 'creativity without borders'?

china creativity independent agency Jung von Matt jvm By Minnie Wang

The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.

BBDO launches new global vision to focus on bolder creativity & impact

advertising BBDO creativity do big things By Staff Reporters

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

'Local with full autonomy': Ogilvy global leaders on their mission in China

china creativity devika bulchandani liz taylor ogilvy By Minnie Wang

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.

Creatives pick 2024 work they admire—and are jealous of

best of 2024 creativity By Staff Reporters

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

agency of the year creativity talented By Campaign India Team

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

Agency of the Year 2024 winners: South Asia

creativity By Staff Reporters

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

It's time we stopped treating Gen AI like our dirty little secret

ai cocacola creativity festive advertising By Rahat Kapur

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

Spikes Asia expands to year-round events, 2025 submissions now open

creativity spikes asia spikes asia 2025 By Spikes Staff

Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.

Exit player zero: A creative director’s brush with startup scams

creativity ecd gaming By Robert Gaxiola

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.

Mondelez partners with Accenture and Publicis to launch AI platform

accenture ai creativity mondelez partnerships publicis groupe By Staff Reporters

The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.

How to harness AI's power without losing the human touch

ai algorithms creativity UM By Ben Tuff

As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

How creativity can enhance customer experiences

creativity experience By Raman Minhas

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.

Dentsu finds growing belief among CMOs that AI can rival human creativity

ai creativity Dentsu insights By Ben Bold

2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people.'

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

cmo creativity mccann sports marketing wimbledon By Charlotte Rawlings

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

amazon audible creativity online podcast storytelling By Campaign India Team

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO

cannes china creativity Dentsu dentsu creative By Minnie Wang

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

How ad agencies can safeguard their creative spark from being appropriated

agencies creative creativity of

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

If agencies want to see higher share prices, they should be pushing the case for creative

creativity By Ian Whittaker

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Laid-off creatives strike a nerve with comedic #OpenToWork film

advertising creativity linkedin the work By Brandon Doerrer

Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.

Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao

2024 cannes creativity leo

Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.

Snickers creates AI-generated José Mourinho for personalised messages

ai creativity mars By Marianne Calnan

Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.

AI can bring greater precision and accountability to the business of creativity

ai creativity ipg philippe krakowsky By Philippe Krakowsky

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.

The business case for investing in creativity is stronger than ever

ai creativity hiroshi igarashi By Hiroshi Igarashi

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.

A true union between humans and machines can have a multiplier effect on creativity

ai creativity john wren By John Wren

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.

AI doesn’t dilute the business case for creativity, it strengthens it

cannes creativity wpp By Mark Read

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.

I feel therefore I do: Why ads should appeal to the 'lizard brain'

advertising creativity By Lucy Jameson

Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.

Creative Minds: Aarushi Chandel's brave new world

creative minds creativity By Staff Reporters

What's the craziest thing creative Aarushi Chandel's ever done? Chosen a life in advertising, of course.

How giant Renaissance paintings are redefining victory over eating disorders

creativity By John Newton

Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.

Apple's 'Crush' ad elicits backlash from marketing and PR pros

apple creativity By Diana Bradley

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

ai campaign 360 cannes lion cindy gallop creativity dei editors picks gender thelongview By Rahat Kapur

In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.

Why creativity remains at an all-time premium

ai creativity opinion tech

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Why McCann’s global chief creative wants more work from an ‘open kitchen’

creativity gender ipg javier campopiano mccann By Robert Sawatzky

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

Havas Worldwide India bolsters creative team

creativity By Campaign India Team

Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years

branding coca cola creativity essencemediacom ogilvy tiktok wpp By Eric Berger

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Under-appreciated, overlooked and misunderstood: The life of a female creative

creatives creativity dei discrimination gender equality By Claire Salvetti

Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.

Spikes Asia unveils its 2024 Creativity Report

cannes creativity By Spikes Staff

This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.

SXSW: Five days that make Black Mirror look like Bagpuss

advertising creativity marketing sxsw By Damon Collins

Some mind-boggling presentations at South By Southwest left Joint’s Damon Collins, a regular attendee, feeling excited but also a little nervous.

Campaign Podcast: Are creative partnerships more intense than a marriage?

creativity partnerships By Campaign Staff

Campaign's editorial team discusses a trio of features on creative partnerships.

Spikes Asia 2024: Session highlights

creativity spikes asia By Staff Reporters

From Campari to Kikkoman, influencing to insights, keep up with all the highlights from the two-day creativity event as live coverage of Spikes Asia continues through day two.

The rise of indies amid Japan's advertising oligopoly

creativity Dentsu Hakuhodo By Tatsuya Mizuno

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

Spikes Asia announces Innovation Spikes 2024 shortlist

creativity innovation spikes By Spikes Staff

This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.

Spikes Asia announces P&G Asia as the Advertiser of the Year 2024

creativity pg By Spikes Staff

Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.

Storytelling and measurability: Why creatives are embracing digital out of home

advertising creativity dooh ooh storytelling By Sabrina Sanchez

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

Spikes Asia 2024: In conversation with Gavin Chimes, ECD, Howatson+Company

creativity howatsoncompany spikes By Spikes Staff

Spikes Asia catches up with the award-winning executive creative director to unpack the ever-evolving landscape of creativity, and any advice for independent agencies looking to win big at this year's event.

A call to action at Davos: Time to put neurodiversity on the global agenda

creativity davos dei neurodiversity representation matters By Nathan Friedman

Approximately 20% of people have learning and thinking differences such as ADHD and dyslexia, yet wider acceptance and education of neurodiversity seems far and few between.

Four tech trends transforming marketing creativity in 2024

creativity technology By Nitesh Shrivastava

From mobile production to 3D modeling, GrowthOps' team of creatives and strategists identify the technologies they see influencing creative production the most in the coming year.

Being relatable shouldn’t be the end goal

creativity pop culture By Damien le Castrec

Creativity lies in exploring the gap between the relatable and the unexpected

Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI

ai creativity Dentsu By Yasuharu Sasaki

As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.

AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down 'what's next' in the worlds of fashion, creative and more

creativity fashion media publishing sustainability By Rahat Kapur

INSPIRATION STATION: AI is a new tool to harness self-expression, the metaverse has democratised creativity and sustainability is key to the future of design and fashion—get inspired by the insights from Vogue's 'Next in Vogue' in Singapore.

Is it possible to prioritise AI safety as much as innovation in a for-profit industry?

ai chat gpt creativity cybersecurity open ai By Alison Weissbrot

Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.

Spikes Asia 2024 opens for submissions, jury presidents announced

creativity misfits camp By Staff Reporters

Entries are now officially open for Spikes Asia, with the creative awards also announcing its jury president line-up and the return of Spikes Academy in person for 2024.

House 337 launches AI ethics committee and guidelines

ai creativity data By Charlotte Rawlings

The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.

Adland must reframe the creative narrative

advertising creativity By Gideon Spanier

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.

Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more

ai china creativity ogilvy social media By Minnie Wang

In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.

Cultural competency is critical to creative success in Asia

asia creativity culture diversity By Rich Akers

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

Wunderman Thompson develops tech to analyse emotional responses to ads

ai creativity google microsoft tech By Jessica Heygate

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

Planning for uncertainty: Five considerations from a creative agency chief

bmb ceo creative agency creativity By Jason Cobbold

BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.

Agencies unite to take action on climate

agencies climate change creativity sustainability By Siobhan Holt

Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.

Dentsu's latest report reveals 78% of CMOs worry about the inextricable link between climate change and economic volatility

cmo creativity Dentsu By Matthew Keegan

TOP OF THE CHARTS: The 'Creativity at a Crossroads' report shines a light on what CMOs around the world are thinking about when it comes to brands, business, and creativity.

Thrive to survive: Can creativity help F1 maintain long-term growth and relevance with new audiences?

creativity f1 By Olly Mitchell

Formula One's position at the pinnacle of motorsports has long been established, enjoying a large and loyal fan base. So, what do those involved in the sport need to do to ensure it stays that way? Olly Mitchell explores.

Spikes Asia announces its return to a physical event for 2024

creativity By Campaign Staff

Now in its 37th edition, the celebrated event returns in-person in March 2024 for two days of content, networking, creativity and more.

RIP AOR?

creativity pr By Ewan Larkin

In-house teams are searching for more short-term support, but that’s not all bad news for agencies.

Chris Kay launches coaching collective AndOpen

creativity By Charlotte Rawlings

AndOpen pairs leaders with coaches to help “supercharge” their performance.

Why global collaboration is the key to greater creativity

collaboration creativity By Julia Hammond

Increasing international reach will open the doors to better diversity and inclusivity.

A view from Dave Trott: Follow the money

creativity By Dave Trott

Dave Trott recounts an encounter with the late Abbott Mead Vickers BBDO's founder David Abbott.

When brands give us the freedom of creativity, it's heaven: The Quick Style

creativity By Raahil Chopra

We caught up with the 10-member dance crew during their visit to India.

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?

ai creativity technology By Matthew Keegan

Has the marketing industry invested too much in technology and quantifiable returns-on-investment at a cost to creativity and ideas that can truly stand out? Campaign explores if the era of big investment in technology has come at a cost to creativity?