Cannes 2016: Music reduced to jingles, but songs can build brands
Prasoon Joshi from McCann, a songwriter and Indian classical music fan, found judging the inaugural Music Lions more intricate than he thought.
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Cannes predictions: Prasoon Joshi
In the first of a series of predictions by leading regional creatives, Prasoon Joshi, president for South Asia at McCann Worldgroup, reads the tea leaves ahead of the festival.
The Lessons From Asia
Prasoon Joshi discusses what Asian sensibilities can teach the world about creativity
The line between precision and predation
In an industry obsessed with optimisation, restraint may be the boldest strategy available.