Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
True
human creativity
What AI can’t design is the bit that makes people care
ai
brand design
creativity
design
human creativity
Don’t be like Hollywood, Adland
ai
human creativity
The recent writer’s strikes show why marketers should put human creativity first.