Spotify has swapped its familiar green app icon for a sparkly disco-ball design to mark its 20th anniversary, but the temporary makeover has sparked a wave of backlash.
True
brand design
Spotify changes logo for 20th anniversary and users aren't impressed
brand backlash
brand design
rebrand
rebranding
spotify
Elmwood: Your packaging is talking. But is it saying the right things?
brand design
msq
With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.
Be more punk: Why design needs to get messy again
brand design
design
rga
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
What AI can’t design is the bit that makes people care
ai
brand design
creativity
design
human creativity
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
RGA launches brand design consulting practice in EMEA
brand design
branding
rga
The service is already available in the US and Australia.
The power of design in a post-Covid world
brand design
design
Creating meaningful brands in a post-Covid world requires more than new technologies and innovation—building a consistent picture on core values is critical, says MediaMonk's regional design director.
Hulsbosch Strategy & Design creates a visual identity for Caltex's Star Mart
australia
brand design
SYDNEY - Australian brand design firm, Hulsbosch Strategy & Design, has won a major contract to create a new visual identity for Caltex's Star Mart convenience stores, now being rolled out across Australia.