Campaign Big Global Awards 2024 open for entries with spotlight on local creative
Back for their second year, BIG Global Awards give winners the potential for huge global exposure across Campaign Asia, UK, US and Canada.
Choose Campaign site
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
Betting's deadly roll: New campaign unmasks the dark side
Men's Minds Matter calculates the real probability that a gambling-related suicide will occur around the UK's biggest day of betting... The Grand National.
Campaign Podcast: Are creative partnerships more intense than a marriage?
Campaign's editorial team discusses a trio of features on creative partnerships.
India's ad body changes influencer rules for health and finance sectors
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
New leadership at BBH India: Paritosh Srivastava as CEO, Snehasis Bose as CSO
The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and Saatchi Propagate India.
Nissan taps kimono designer to send Formula E message
The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses
Droga5 and Accenture Song illustrate the pull of Qiddiya City
"Play life", a 90-second film, unveils the giant entertainment destination currently under construction 40km from the centre of Riyadh in Saudi Arabia.
Campaign Global Agency of the Year: Winners’ reactions from awards night
Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
See 'Google Pixel Fold' 3D billboard campaign by Anomaly
3D illusion billboards demonstrate the design and slimness of the Pixel Fold, Google's latest phone.
Global Agency of the Year Awards: Winner’s Interview
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
Haymarket Media Group and Green Solutions acquire Garden Connect
Deal brings together publishing, content and marketing in the horticulture space.
Liz Taylor, Ogilvy’s global chief creative officer, is named chair of judges for Campaign’s Big Global Awards 2024
Entries for these inaugural awards are now open. The early bird entry deadline is Thursday, 28 September.
Women’s World Cup campaigns from the UK: Google Pixel, ITV, Budweiser, Krispy Kreme and more
Brands across Britain are gearing up for the big event.
Campaign expands to Canada with acquisition of The Message
Toronto-based advertising news title to become Campaign Canada in 2024.
Cannes daily global podcast episode 6: Festival review and GUT on winning agency of year
Campaign editors look back on the five-day Lions festival and talk to GUT, the five-year-old independent agency from Buenos Aires, which stormed to victory as the Agency of the Year.
Haymarket to launch podcasting title PodPod
The editorial brand will cover craft and business of podcasting.
How did our editors team up to launch ‘Campaign for creativity’ globally?
CAMPAIGN PODCAST: This week, editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.
Campaign expands Global Agency of the Year Awards in 2021
Early bird deadline for entries is 28 January.
Haymarket launches new global brand Performance Marketing World
New title will be 'source of truth' for fast-growing digital sector.
The deeper dive: Dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
Brands have more power than governments to make a difference
How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
'Creative will be automated, but creativity never will be'
In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
Women to Watch 2023 open for entries
We all have women in our professional lives who are a source of inspiration through their trailblazing work, innovations, leadership qualities, and the ability to mentor and cheer on other women—this award recognises their exceptional talent.
Spikes Asia announces its return to a physical event for 2024
Now in its 37th edition, the celebrated event returns in-person in March 2024 for two days of content, networking, creativity and more.
'I did run my internal battery empty': S4 Capital APAC CEO resigns
After close to five years with the agency, APAC chief executive Michel de Rijk has resigned. MediaMonks's co-founder Ignacio Liaudat and MightyHive's managing director Kenny Griffiths will lead S4 in APAC in the interim as the company searches for a replacement.
APAC agencies win Titanium and Glass Grand Prix at Cannes Lions
Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.
2023 Cannes Contenders: BBDO's bold selection
A bumper crop of creative masterpieces has emerged from the region this year. BBDO Singapore's Tay Guan Hin backs campaigns that are a fusion of artistry and impactful storytelling as Lion hopefuls.
2023 Cannes Contenders: Dentsu Creative on potential winners
With buzz aplenty, adland gears up for one of the biggest weeks of the year. But who Cannes win and come out on top? Dentsu Creative shares its top picks.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
2023 Cannes Contenders: Droga5's lineup of creative masterpieces
Droga5 Tokyo’s group creative directors showcase work that will reign supreme at the Festival de Cannes.
2023 Cannes Contenders: Ogilvy ANZ shares their key picks
As the race for the Cannes Lions heats up, creatives from Ogilvy ANZ predict who will come out on top.
2023 Cannes Contenders: Havas highlights prize-worthy work
It's hard to pinpoint what makes a campaign impressive enough to win a Cannes Lions; the number of elements involved are far too many. Nonetheless, Havas Japan's creative art director shares his winning bets with Campaign.
2023 Cannes Contenders: DDB Hong Kong's promising picks
DDB Hong Kong's ECD Alejandro Canciobello talks us through his Cannes hopefuls; a list of work that creates emotional impact, work that can elicit change.
2023 Cannes Contenders: Cheil Worldwide predicts winners
Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.
2023 Cannes Contenders: Ogilvy APAC's top bets
There's no exact science to predicting a Cannes Lions winner, Ogilvy's Reed Collins gives a shot nonetheless.
2023 Cannes Contenders: DDB Singapore predicts winners
Creatives at DDB Singapore put their necks on the line for campaigns they think will clutch gold or Grand Prix at this year's Cannes creativity fest.
2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns
The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.
2023 Cannes Contenders: McCann predicts APAC hopefuls
McCann's Valerie Madon picks standout campaigns that have the best prospects at this year's Cannes Lions.
Campaign's Spotlight HK: Highlights
Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on April 20, 2023.
Tiger taps G-Dragon to launch Soju-infused beer
AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.
Spikes Asia appoints Jaime Ng as festival director
With 15 years of experience running B2B events, Ng will join Spikes Asia following a successful stint at Asia Video Industry Association. Her appointment is effective immediately.
Campaign360: Highlights
The two-day event in Singapore May 16-17 saw dozens of top marketers sharing insight on brand and customer experiences, AI, and more.
Campaign reveals global Agency of the Year shortlist
32 shops from Asia, and 16 from ANZ, including names like Leo Burnett, TBWA, Weber Shandwick, and Wavemaker are shortlisted.
International Women's Day: What brands and businesses are doing
Women supporting women, charitable initiatives, new launches, a chance to make more sales, here's a running collection of brand steps and missteps for International Women's Day.
Breaking the cliches, smashing stereotypes, one campaign at a time
Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.
Spikes Asia Awards 2023: Campaign's contenders, part 2
With most Spikes Asia metals set to be awarded tomorrow, our editors pick another round of contenders in selected categories.
Spikes Asia Awards 2023: Campaign's contenders
With the Spikes Asia Awards 2023 shortlists out, the Campaign editorial team picks their predicted winners.
Spikes Asia announces 2023 Innovation shortlist
Ten entrants have been shortlisted from 29 entries, including work from Australia, India and South Korea. Both Dentsu and Innocean earned two shortlisted entries each.
PRWeek Asia Awards 2023: Entries now open
Now in their 22nd year, The PRWeek Awards are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific—those that are defining cutting-edge thinking and driving the public relations industry forward.
Spikes Asia announces full 2023 juries
See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.
Campaign Leading Change is underway
Agenda highlights include our 2022 regional diversity survey with Kantar, APAC agency chiefs discuss changing mandates, VCCP's global CEO on industry burnout and key sessions on pay parity, mental health and talent development.
What is the biggest enemy of creativity?
GLOBAL SPOT SURVEY: Campaign wants to know from readers worldwide which issue affects creativity the most. The results will be explored in an upcoming global series.
CMOs set to weigh-in on creativity and effectivness
SPIKES ASIA X CAMPAIGN: It's free to register for the four-day virtual experience, starting today, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.
Event Marketing Awards 2021 opens for entries
Both virtual and live events can be entered for what has been an unprecedented year for the industry, with new categories to reflect the changes.
Move and win roundup: Week of June 22, 2020
TBWA Hakuhodo, Dentsu Aegis Network, Venetian Media Group, WFA, ADNA, Carat, Wunderman Thompson, McCorkell, Wavemaker, Asus, Dentsu Inc. and more to come, in our weekly collection of people moves and account news.
The Asia-Pacific Power List returns today
Our list of the most influential and purposeful marketers in the region will be unveiled shortly.
Obituary: Eugene Umali Demata, 51, celebrated Filipino creative
The chief creative officer of Grey Manila was the first to win the Philippines a Cannes Grand Prix Lion.
Campaign Connect underway again: Join now
Hear from Grab, Twitter, L'Oreal, Nielsen, Visa, Lazada and many more, plus watch all of yesterday's sessions on-demand.
REVEALED: Shortlist for Campaign's Global Agency of the Year Awards
Huge, McCann, Wieden+Kennedy are among those celebrated.
All-star lineup takes shape for Campaign Connect
Coming up on June 2-3, you will not find a better virtual event speaker list out there.
Event Marketing Awards to be livestreamed
Campaign's Event Marketing Awards 2020 (EMAs) will be presented virtually in an online ceremony on Thursday, May 21 at 5:30 pm HK/SG.
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
AOTY Insights: CJ WORX and Spore Bangkok ranked as top Agency of the Year among Thailand’s independent agencies
CJ WORX and Spore Bangkok bagged top honours among Thailand’s independent agencies by consciously pursuing reinvention.
Expanded 2025 Agency of the Year jury revealed ahead of September 2 entry deadline
You have three weeks remaining to submit your AOY 2025 entries. See photos of the full jury lineup.
Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
What to expect at Campaign360 2025
Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.
Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok
Creating multiple executions of high quality advertising has never been easier for brands on TikTok, thanks to Symphony, a generative AI powered product suite, and TikTok One — an aggregator that provides access to a wide range of creative partners.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
Spikes Asia Debrief set to unpack the new creative forces at work
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
Creative Minds: Nuno Alves believes creativity is less about knowing how to draw and more about strategic problem solving
With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.
Spikes Asia live judging underway in Vietnam
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
AOY Insights: How Leo Burnett Vietnam’s commitment to greatness helped it excel
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
AOY Insights: How unboxing creative helped Dentsu Creative China expand its remit as a partner to brands
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
Lift Off: How Google’s Generative AI can give you an edge for your next brand launch
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
How Atomic 212° is forging a brave new path for independent agencies
We find out what it takes for rapidly growing independent media agency Atomic 212° to thrive in the evolving world of media agencies, competing against conglomerates and tough economic conditions for marketers.
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
AOY Insights: How iProspect Taiwan bagged top honours by rewriting the script on transformation
The Taiwan office of iProspect has embraced full funnel strategies and a data and AI-powered approach to position itself better for a hybrid future
How apps across APAC are engineering maximum revenue from every ad impression
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Mission possible: Four steps to make marketing teams more effective
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Beyond Black Friday: How Asia’s biggest shopping day 11.11 has transformed global ecommerce
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Diversity Talks 2024: Turning challenges into change
APAC leaders share their thoughts on class-based intersectionality, neurodiversity, and the evolution of DEI in the latest edition of Diversity Talks.
How to take the guesswork out of Ramadan marketing in Malaysia
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
The Rise of the Change Makers — responding to permacrises with resilience, optimism and control
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
How generative AI is pointing the way to a more efficient and creative future for marketing
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
Cracking the code: How consumer brands can maximise ROI with omnichannel approaches
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
How agencies and brands can make the most of the digital surge in APAC
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
Developing effective marketing strategies through DEI
Campaign interviews EssenceMediacom's managing partner and head of strategy, Meha Verghese, and business director, Amanda Ma, on effective DEI strategies through leading a diverse workforce.
Are traditional metrics like viewability and clicks enough?
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
Campaign Asia-Pacific announces key editorial appointments
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
6 ways a brand idea can turn into an unforgettable experience
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.
How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market
Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.
Why TikTok for Good campaigns win plaudits with the community, awards from the industry, and are great for the bottom-line
More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
Do more with conversations: Measuring the value of business messaging
We hear from Meta’s regional director of marketing science Kishore Parthasarathy on how to translate messaging campaigns into real business outcomes.
‘We don’t have to put in safeguards because we are one of the safeguards’ – Silverpush’s Hitesh Chawla
In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri
PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline
How TikTok is helping marketers unlock the business potential of culture
TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
Safety first: Psychological safety for women is imperative for workplace success
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
Campaign's Spotlight HK 2024: Highlights
The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.
APAC marcomms leaders share what International Women's Day means to them
IWD 2024: "Swimming against the tide of toxic masculinity and waving the equality flag takes guts and an attitude of just not giving a f&*k"—read intriguing perspectives from the region's advertising and marketing voices.
40 Under 40 2023: Top-tier marketing talent breaking barriers and setting trends
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
40 Under 40 2023: Final entry deadline extended
You now have until next Wednesday (20 September) to nominate the best young talent in your organisation, an up-and-coming star with a deep passion for propelling the industry forward, pushing boundaries, and showcasing remarkable drive and achievements.
Digital Media Awards 2026: Entries now open
The early bird deadline to enter the awards, which include three new AI-related categories, is December 8, 2025.