The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.
True
mullenlowe
MullenLowe, Agency Performance Review 2026
agency report card
mullenlowe
303 returns to its roots in ANZ as MullenLowe disappears
mullenlowe
omnicom
The agency founded in Perth in 1991, will once again be known simply as 303.
Australian environmental ad warns 'tossers' they're always watched
mullenlowe
Litterers get named and shamed by a sharp-tongued magpie.
Creative Minds: Peh Xin Ying found her calling between scuba, tattoos and pole dancing
creative minds
mullenlowe
naga ddb tribal
reprise digital
The MullenLowe copywriter calls herself all-or-nothing. Luckily, that applies to both scuba certifications and cracking briefs under pressure.
Why creative agencies should stop doubting and start leading
ai
artificial intelligence
creative
creativity
media
mullenlowe
mullenlowe mishra
saby mishra
vietnam
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
Agency Report Card 2024: MullenLowe
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
mullenlowe
research
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
Creativity has been under attack for years. How do we bring it back?
creativity
mullenlowe
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
indonesia
Lifebuoy
mullenlowe
mullenlowe singapore
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Nicky Bullard departs MullenLowe as group chief creative officer
exits 2025
mullenlowe
nicky bullard
She has been at the IPG agency for almost three years.
Mediahub global CEO John Moore departs
ceo exit
ipg mediabrands
john moore
mediahub
mullenlowe
Moore has been with the media agency since 1997.
Moo Deng says hands off unless you’ve washed up
Lifebuoy
mullenlowe
unilever
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Uncovering the many small, unseen forms of domestic violence
303 mullenlowe
australia
mullenlowe
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
IPG turns down investor who made approach to buy MullenLowe
ipg
mullenlowe
rga
News coincides with IPG exploring a potential sale of RGA to Tata Consulting Services.
RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
cannes lions
mullenlowe
Category will encourage ad industry to write image descriptions for the visually impaired.
Agency Report Card 2023: MullenLowe
advertising agencies
agency report card
agency report cards
apac
evaluation
mullenlowe
research
While the agency appears to be looking to position Asia as its global creative hub and key driver of innovation and growth, its structure still remains fragmented and lacks the cohesion to make it the united powerhouse that it could be.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
mullenlowe
wavemaker
Alternative text helps people with sight loss gain a mental impression of a visual.
Mass shooting victims call Congress members to demand gun safety legislation
ai
mullenlowe
The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.
The upward talent drain: Pressure on juniors as ‘gurus’ depart
havas
mullenlowe
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
Prism+ TV ads bring viewers too close for comfort
mullenlowe
The Singaporean consumer electronics brand pushes boundaries in its latest campaign by MullenLowe, to show how closely its television screens bring viewers to the action.
Ex-MullenLowe Lintas Group heads Amer Jaleel and Virat Tandon launch new agency: Curativity
mullenlowe
The venture will serve a host of clients including Pfizer, Tata Consumer Products, and PhonePe.
Putting the normal in hormonal: Adland implements more period policies
dei
mullenlowe
A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.
'Brand enemies are more important than purpose': MullenLowe's global CEO
mullenlowe
On her recent visit to Singapore, Campaign sits with CEO Kristen Cavallo to talk about the value of creativity, leadership and the agency's diversification approach to tackle the lack of women in top positions.
Mediahub joins Mediabrands with an eye toward global expansion
ipg
mediahub
mullenlowe
EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.
Bupa "This is health" by MullenLowe
mullenlowe
Tapping into a range of human experiences, healthcare company Bupa's new brand campaign redefines the meaning of wellness for the modern age.
What if you could actually see UV rays?
australia
mullenlowe
Watch MullenLowe’s campaign for Cancer Institute NSW on the dangers of unprotected skin.
MullenLowe assists mothers reentering the workforce with ‘Momternship’ program
mullenlowe
workforce
The initiative aims to help moms get back to work, build confidence, gain new skills needed in the more modern workforce and apply them in a supportive environment.
St John campaign uses siren song to good effect
australia
healthcare
mullenlowe
A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.
Unilever's oral care brands sink teeth into dental challenges in SEA
mullenlowe
unilever
The FMCG giant aims to address the chronic shortage of dental specialists in Southeast Asia with a campaign promoting free teledentistry consultations.
Agency Report Card 2021: MullenLowe
advertising agencies
agency report card
agency report cards
apac
evaluation
mullenlowe
research
The IPG network has been criticised in the past for its fragmented approach in the region, but it appears to be taking steps to mend this with the hiring of a regional CSO and the joining of heads on select briefs.
With 'Hidden riches' campaign, Citibank aims to align with changing money habits among Singapore's wealthy
mullenlowe
singapore
A new wealth-management campaign by MullenLowe highlights how the city-state's residents are looking to manage their wealth differently from previous generations.
Laurence Green to exit MullenLowe
mullenlowe
Executive partner sold former agency 101 to MullenLowe four years ago.
MullenLowe looks increasingly fractured in APAC
advertising agencies
agency report card
agency report cards
apac
evaluation
media agencies
mullenlowe
research
AGENCY REPORT CARD: From big plans for a unified attack a few years ago, the IPG network is now a looser collection of majority-owned shops and affiliates. But is that necessarily a bad thing?
Agency Report Card 2020: MullenLowe
advertising agencies
agency report card
agency report cards
apac
evaluation
media agencies
mullenlowe
research
With two shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has turned its back on building a joined-up APAC operation.
MullenLowe launches sustainability practice in Asia
asia
mullenlowe
sustainability
Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.
MullenLowe Philippines rebrands following buyout by local shareholders
ipg
mullenlowe
The agency rebrands as MullenLowe Treyna as longtime shareholders the Trillana and Siguion-Reyna families significantly increase their stakes.
Avon Philippines ditches professional lingerie models for ‘real women’
diversity
mullenlowe
philippines
A digital spot by MullenLowe MARC resonates with Filipinas.
MullenLowe sells majority stake in Indonesia to management
indonesia
mullenlowe
The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.
MullenLowe Group does away with regional lead role; Digonnet to retire
mullenlowe
Country CEOs Paul Soon and James Hollow will jointly lead the group in APAC.
In Asia, can MullenLowe's mix of strength and suppleness work?
agency performance
agency report card
apac
mullenlowe
AGENCY REPORT CARD: See MullenLowe's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Agency Report Card 2019: MullenLowe
agency performance
agency report card
apac
group
mullenlowe
In a media world in flux, the agency adopted a flexible strategy as it has tried to recast itself amid a series of top management departures and account losses. See how MullenLowe performed.
Manila traffic app finds most efficient way for lovers to reunite
mullenlowe
philippines
valentines day
Sakay.ph and MullenLowe Philippines created a feature that finds the halfway point between you and your significant other.
Alaska Milk isn't afraid to pour on the emotion
mullenlowe
philippines
Along with MullenLowe, the brand finds that canned milk and sweet stories go together well in the Philippines.
MullenLowe Group wins global Bayer ad business
bayer
mullenlowe
pitch
Team led by MullenLowe UK beat Omnicom in pitch.
How about adding some tears to your Christmas cooking?
mullenlowe
philippines
Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.
Try to resist these toothpaste love stories from the Philippines
mullenlowe
philippines
unilever
THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.
2019 Cannes contenders: 'AI Love' by MullenLowe Singapore
cannes lions
mullenlowe
On Valentine’s Day, Closeup created an experiment to determine if love can blossom between a smartphone and a tablet.
Red Bull tells the tale of a recovering K-pop idol
mullenlowe
Red Bull
A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.
Agency Report Card 2018: MullenLowe
agency performance
agency report card
apac
mullenlowe
MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.
MullenLowe Vietnam changes ownership
malaysia
mullenlowe
Former CEO of J Walter Thompson Vietnam buys out agency, which will be renamed MullenLowe Mishra.
Local management buys out MullenLowe Malaysia
malaysia
mullenlowe
Agency will be an affiliate and rebrand as MullenLowe S'Ng & Partners.