The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.
True
mullenlowe
MullenLowe, Agency Performance Review 2026
agency report card
mullenlowe
303 returns to its roots in ANZ as MullenLowe disappears
mullenlowe
omnicom
The agency founded in Perth in 1991, will once again be known simply as 303.
Australian environmental ad warns 'tossers' they're always watched
mullenlowe
Litterers get named and shamed by a sharp-tongued magpie.
Creative Minds: Peh Xin Ying found her calling between scuba, tattoos and pole dancing
creative minds
mullenlowe
naga ddb tribal
reprise digital
The MullenLowe copywriter calls herself all-or-nothing. Luckily, that applies to both scuba certifications and cracking briefs under pressure.
Why creative agencies should stop doubting and start leading
ai
artificial intelligence
creative
creativity
media
mullenlowe
mullenlowe mishra
saby mishra
vietnam
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
Agency Report Card 2024: MullenLowe
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
mullenlowe
research
In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.
Creativity has been under attack for years. How do we bring it back?
creativity
mullenlowe
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
indonesia
Lifebuoy
mullenlowe
mullenlowe singapore
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Nicky Bullard departs MullenLowe as group chief creative officer
exits 2025
mullenlowe
nicky bullard
She has been at the IPG agency for almost three years.
Mediahub global CEO John Moore departs
ceo exit
ipg mediabrands
john moore
mediahub
mullenlowe
Moore has been with the media agency since 1997.
Moo Deng says hands off unless you’ve washed up
Lifebuoy
mullenlowe
unilever
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Uncovering the many small, unseen forms of domestic violence
303 mullenlowe
australia
mullenlowe
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
IPG turns down investor who made approach to buy MullenLowe
ipg
mullenlowe
rga
News coincides with IPG exploring a potential sale of RGA to Tata Consulting Services.
RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
cannes lions
mullenlowe
Category will encourage ad industry to write image descriptions for the visually impaired.
Agency Report Card 2023: MullenLowe
advertising agencies
agency report card
agency report cards
apac
evaluation
mullenlowe
research
While the agency appears to be looking to position Asia as its global creative hub and key driver of innovation and growth, its structure still remains fragmented and lacks the cohesion to make it the united powerhouse that it could be.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
mullenlowe
wavemaker
Alternative text helps people with sight loss gain a mental impression of a visual.
Mass shooting victims call Congress members to demand gun safety legislation
ai
mullenlowe
The Shotline uses AI and audio provided by victims’ families to generate computerised versions of the voices of victims killed by gun violence.
The upward talent drain: Pressure on juniors as ‘gurus’ depart
havas
mullenlowe
Senior talent departing agencies has cannibalised industry expertise, with adland leaders citing a 'juniorisation' of agency skillsets.
Prism+ TV ads bring viewers too close for comfort
mullenlowe
The Singaporean consumer electronics brand pushes boundaries in its latest campaign by MullenLowe, to show how closely its television screens bring viewers to the action.
Ex-MullenLowe Lintas Group heads Amer Jaleel and Virat Tandon launch new agency: Curativity
mullenlowe
The venture will serve a host of clients including Pfizer, Tata Consumer Products, and PhonePe.