True

Lifebuoy

Lifebuoy urges Indonesian youth to get 'possessed by coolness'

indonesia Lifebuoy mullenlowe mullenlowe singapore By Staff Reporters

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

Moo Deng says hands off unless you’ve washed up
Lifebuoy mullenlowe unilever By Ad Nut

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
axe cmo dove Lifebuoy rexona samir singh unilever By Rahul Sachitanand

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
grey Lifebuoy pakistan By Staff Reporters

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.

'Frankly, we don't want to see more woke advertising'
brands dove Lifebuoy unilever By Rahul Sachitanand

The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic.

For Unilever, pandemic provides new purpose for brand Lifebuoy
Lifebuoy unilever By Rahul Sachitanand

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
adspend Lifebuoy unilever By Simon Gwynn

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Rival brands celebrate eating with hands
Lifebuoy By Ad Nut

Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.

Building meaningful brands: Real questions to ask
branding Lifebuoy unilever By Meena Kaushik

What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?

Lifebuoy launches Malaysia campaign surrounding Ramadan

Lifebuoy By Ad Nut

Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.

Engagement Meter: Brands ring in the new year

Lifebuoy By Ranjani Raghupathi

Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.

Unilever furthers Lifebuoy handwashing message with film set in Indonesia
indonesia Lifebuoy unilever By Matthew Miller

GLOBAL - Unilever has launched 'Tree of life' a moving film set in Indonesia that furthers the company's aspiration to prevent disease by changing the handwashing behaviour of 1 billion people by next year.

Lifebuoy uses roti to deliver anti-diarrhoea message at religious festival
Lifebuoy By Staff Reporters

ASIA-PACIFIC - Some religious pilgrims attending this year’s Maha Kumbh Mela, one of the world’s largest religious gatherings, received a message about the importance of handwashing via a unique medium thanks to Unilever soap brand Lifebuoy.