Lifebuoy uses roti to deliver anti-diarrhoea message at religious festival
ASIA-PACIFIC - Some religious pilgrims attending this year’s Maha Kumbh Mela, one of the world’s largest religious gatherings, received a message about the importance of handwashing via a unique medium thanks to Unilever soap brand Lifebuoy.
by Staff Reporters
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features