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WPP consolidates Grey and Ogilvy’s back-office operations
akqa grey ogilvy wpp By Lucy Shelley

Consolidation is part of Grey’s split from AKQA into Ogilvy in May.

WPP lawyers involved in awards process dispute with Cannes Lions
cannes lions 2025 canneslions2025 grey ogilvy wpp By Marianne Calnan

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Grey Japan appoints Wieden talent as new managing director
grey japan kimihiro takano sarah trombetta wpp By Staff Reporters

Kimihiro Takano steps in as Grey Japan's MD on July 1, 2025; CEO Masahiko Okazaki transitions to a new role at parent company WPP.

CEO Sharlene Wu exits Grey and AKQA China
akqa china grey sharlene wu wpp By Minnie Wang

The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
akqa grey ogilvy thebigconsolidation By Gideon Spanier

Grey will split from AKQA as part of the move.

How a cute fishball turned its frown upside down
bar bq plaza food grey grey thailand thailand By Staff Reporters

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

AKQA restructures into three P&Ls, names CEOs to lead them
akqa grey wpp By Will Green

Brian Vella, managing partner in APAC, is now chief executive of the region.

TM taps gen AI to in language-diverse Merdeka campaign
ai dei diversity generative ai grey malaysia By Staff Reporters

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Pringles splits with Grey as it ends 27-year relationship
grey By Will Green

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

A mildly irritating rap song to sell internet services
grey malaysia By Ad Nut

Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO
grey laura maness sarah trombetta By Robert Sawatzky

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

Tasty Treat finds missing birthdays for Bangladeshis

grey By Staff Reporters

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

AKQA and Grey merge operations in five markets in efficiency drive
akqa grey By Gideon Spanier

AKQA will become the sole brand in Australia while Grey will lead merged operations in China as part of a 'strategic realignment' to allow Grey to focus on 'growth markets'.

Pringles reviews global creative account
grey review By Imogen Watson

Grey Group has worked with the Kellanova-owned brand for 27 years.

Grey assembles global leadership team for Coca-Cola account
cocacola grey wpp By Alison Weissbrot

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
ceo grey japan By Minnie Wang

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset
grey By Robert Sawatzky

After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.

Grey Group hires FCB's Gabriel Schmitt as global CCO
fcb grey By Gurjit Degun

He will report to Grey's global chief executive Laura Maness.

McCann recruits Javier Campopiano from Grey to be global CCO
grey group mccann By Gurjit Degun

He will become global CCO of McCann Worldgroup and McCann.

Kasikornbank challenges workplace tropes in recruitment ad
grey thailand By Ad Nut

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.