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WPP consolidates Grey and Ogilvy’s back-office operations
akqa grey ogilvy wpp By Lucy Shelley

Consolidation is part of Grey’s split from AKQA into Ogilvy in May.

WPP lawyers involved in awards process dispute with Cannes Lions
cannes lions 2025 canneslions2025 grey ogilvy wpp By Marianne Calnan

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Grey Japan appoints Wieden talent as new managing director
grey japan kimihiro takano sarah trombetta wpp By Staff Reporters

Kimihiro Takano steps in as Grey Japan's MD on July 1, 2025; CEO Masahiko Okazaki transitions to a new role at parent company WPP.

CEO Sharlene Wu exits Grey and AKQA China
akqa china grey sharlene wu wpp By Minnie Wang

The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
akqa grey ogilvy thebigconsolidation By Gideon Spanier

Grey will split from AKQA as part of the move.

How a cute fishball turned its frown upside down
bar bq plaza food grey grey thailand thailand By Staff Reporters

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

AKQA restructures into three P&Ls, names CEOs to lead them
akqa grey wpp By Will Green

Brian Vella, managing partner in APAC, is now chief executive of the region.

TM taps gen AI to in language-diverse Merdeka campaign
ai dei diversity generative ai grey malaysia By Staff Reporters

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Pringles splits with Grey as it ends 27-year relationship
grey By Will Green

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

A mildly irritating rap song to sell internet services
grey malaysia By Ad Nut

Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO
grey laura maness sarah trombetta By Robert Sawatzky

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

Tasty Treat finds missing birthdays for Bangladeshis

grey By Staff Reporters

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

AKQA and Grey merge operations in five markets in efficiency drive
akqa grey By Gideon Spanier

AKQA will become the sole brand in Australia while Grey will lead merged operations in China as part of a 'strategic realignment' to allow Grey to focus on 'growth markets'.

Pringles reviews global creative account
grey review By Imogen Watson

Grey Group has worked with the Kellanova-owned brand for 27 years.

Grey assembles global leadership team for Coca-Cola account
cocacola grey wpp By Alison Weissbrot

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
ceo grey japan By Minnie Wang

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset
grey By Robert Sawatzky

After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.

Grey Group hires FCB's Gabriel Schmitt as global CCO
fcb grey By Gurjit Degun

He will report to Grey's global chief executive Laura Maness.

McCann recruits Javier Campopiano from Grey to be global CCO
grey group mccann By Gurjit Degun

He will become global CCO of McCann Worldgroup and McCann.

Kasikornbank challenges workplace tropes in recruitment ad
grey thailand By Ad Nut

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

Grey Singapore and Malaysia consolidate under new leadership structure
grey malaysia singapore By Staff Reporters

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

Women to Watch 2022: Kanokkorn Seehapan, GreyNJ United
grey thailand women to watch By Staff Reporters

Seehapan’s work has aided GreyNJ's climb in creative rankings in Thailand as well as across Asia, an accomplishment worth celebrating.

Havas’ Laura Maness joins Grey Group as global CEO
akqa grey havas laura maness By Jessica Heygate

Maness is tasked with refreshing Grey’s strategy and vision 18 months after merging with AKQA.

Michael Houston named WPP US president as AKQA Group CEO takes over Grey
ajaz ahmed akqa grey wpp By Jessica Heygate

The longtime Grey leader will oversee the holding company’s largest market as Ajaz Ahmed takes over leadership of AKQA Group.

A campaign to curtail dengue with curtains

grey By Staff Reporters

Akash Digital and Grey Bangladesh sought inspiration from the African wild to tame a dengue epidemic.

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
grey Lifebuoy pakistan By Staff Reporters

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.

Creative Minds: Why Heng Thang Wei finds his life ironic
creative minds grey By Staff Reporters

The creative director at Grey Malaysia answers 11 of our questions. Learn why he didn't become a hot fireman, hear his secret about his own creativity, and find out what hated task he's always asked to do.

Grey areas continue to linger amid elusive merger
advertising agencies agency report card agency report cards apac evaluation grey research By Staff Reporters

AGENCY REPORT CARD: We are starting to wonder if Grey’s monumental merger with sister agency AKQA even happened, or whether we imagined it all.

Agency Report Card 2021: Grey
advertising agencies agency report card agency report cards apac evaluation grey research By Staff Reporters

The WPP brand floated along in 2021 with little to shout about in its core creative offering.

As Omicron rages, Singapore's MCI and Grey promote intimate CNY celebrations

cny grey singapore By Staff Reporters

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

Creative Minds: How Jaiyyanul Huq defied desi expectations to end up where he belongs
creative minds grey By Staff Reporters

The ECD at Grey Dhaka answers 11 of our questions. Learn about how a friend's sister got him into advertising, the worst thing he ever did for money, what he hears inside his head and why his cat's called Freddie.

When animals attack... your Dole snacks
grey By Ad Nut

When a bear, panda and gorilla want to lay their paws on healthier snack options, you're best advised to watch what and where you eat, according to a new regional campaign by Dole and Grey Group.

Grey Group Singapore joins trio of partners starting sustainability 'incubator'
grey By Staff Reporters

Along with WWF, Temasek Foundation and Green Is The New Black, the agency is supporting We Got This, a program that aims to build sustainability advocacy among young people.

APAC New Business League: June 2021 report
agency BBDO carat Dentsu digitas grey havas initiative mccann new business league OMD r3 UM By Staff Reporters

The top four agencies hold their spots on both the creative and media tables in R3's latest tally of APAC new business. Beyond that, BBDO, Carat, Dentsu, OMD, Digitas, Initiative, Havas, UM, Grey and McCann all shift positions.

Olay's 'Fearless' takes on standards of beauty in China
china grey By Ad Nut

In a campaign by Grey Hong Kong for the mainland market, the P&G beauty brand ruminates on the supposed ideals of physical appearance. Let's hope it really practices what it's preaching.

We're all heroes, according to property developer's rap song
grey thailand By Ad Nut

With GreyNJ United, Thai property developer Ananda releases a rap to keep people upbeat as Thailand sees an increase in Covid cases.

Grey promotes Javier Campopiano to oversee creative across Europe and Asia
creative grey javier campopiano wpp By Staff Reporters

He will also take on a new role driving global creative output at parent company WPP.

Grey areas linger around AKQA merger appetite
advertising agencies agency report card agency report cards apac evaluation grey media agencies research By Staff Reporters

AGENCY REPORT CARD: Grey is starting to make better use of its APAC staff and resources, but we’re missing clarity on how its merger with AKQA may help it succeed.

Agency Report Card 2020: Grey
advertising agencies agency report card agency report cards apac evaluation grey media agencies research wpp By Staff Reporters

Grey is starting to make better use of its APAC staff and resources, helping the agency keep employees and stay profitable, but we’re missing clarity on how its merger with AKQA may help.

Grey wins FWD Singapore business
DDB grey By Rahul Sachitanand

Agency wins insurer's business after 19-agency pitch in which incumbent DDB did not participate.

In a rough 2020, incumbents and upstarts took divergent M&A paths
acquisition advertising akqa Dentsu grey ipg ma mergers Publicis s4 capital spotify wpp By Rahul Sachitanand

YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.

Letting your hair stand out, in a market where blending in is the norm
grey By Rahul Sachitanand

In hidebound Japan, Pantene and Grey encourage the LGBTQIA+ community to be their true selves, beginning with their hair and job hunt.

Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks
advertising akqa grey merger wpp By Gideon Spanier

WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.

Parody 'GreyKQA' website makes fun of AKQA-Grey merger
advertising agency akqa grey merger s4 wpp By Emmet McGonagle

Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.

WPP won’t rush to drop Grey brand after AKQA merger
akqa grey merger wpp By Gideon Spanier

Sources say it was always WPP's intention that Grey and AKQA brands would co-exist 'for some time'.

AKQA-Grey merger will not happen ‘overnight’ in APAC
ajaz ahmed akqa grey mergers and acquisitions By Surekha Ragavan

It might take up to six months to name a leader in the region, says AKQA CEO Ajaz Ahmed.

WPP merges AKQA and Grey to form AKQA Group
akqa grey mergers and acquisitions wpp By Gideon Spanier

Grey agency brand is to be dropped after 103 years as part of merger to create brand experience agency that combines digital and creative.

Cheil Worldwide, Grey launch contrasting initiatives to tap ecommerce opportunity
cheil ecommerce grey By Rahul Sachitanand

Korean network launches a complete ecommerce platform, while WPP's creative shop forms a global collective of talent.

& The Network launches as global indie agency collective
grey By Alison Weissbrot

The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.

Grey Group launches dedicated sustainability practice in AMEA
grey sustainability By Rahul Sachitanand

Konstantin Popovic will helm the unit from Singapore, with plans to scale it across the region.

Global food and beverage giants nibble away at Japanese brands
brands Dentsu grey japan By Robert Sawatzky

ASIA's TOP 1000 BRANDS: To meet changing lifestyles, multinationals are adding healthier portions of adspend, marketing strategy and product innovation to their recipe for success.

Grey Singapore makes a game out hygiene instructions for kids
grey singapore By Staff Reporters

The agency worked with game developer Heartifact Studios to create 'Keep off', a multi-level tutorial where kids unlock achievements such as cleaning their hands and keeping safe distance from others.

Singapore campaign aims to defeat climate defeatism
climate change grey singapore sustainability By Ad Nut

The Ministry of the Environment and Water Resources encourages Singaporeans to be the game changers.

Obituary: Eugene Umali Demata, 51, celebrated Filipino creative
grey obituary By Campaign Staff

The chief creative officer of Grey Manila was the first to win the Philippines a Cannes Grand Prix Lion.

Hyun Bin speaks (a word of) Tagalog for Smart Communications
grey By Ad Nut

The Korean heartthrob declares his intelligence in a TVC by Grey Manila.

Desperate search for food in Bangkok finds meaning instead

grey By Ad Nut

Made in a week, GreyNJ United's clever and sneakily meaningful documentary for KBank starts with a frantic search for an open restaurant. It ends someplace else entirely.

A visual and musical morale-booster for Bangladesh
grey By Ad Nut

United Commercial Bank and Grey Dhaka produced a series of illustrations and a rousing musical anthem for the country's frontline workers.

Agency Report Card 2019: Grey Group
agency performance agency report card apac grey By Staff Reporters

Grey APAC produced some its best creative work to date in 2019, helping it become WPP’s top regional network at Cannes. But did it succeed in overcoming its staff turnover problem?

When job ads stipulate 'attractive' as a requirement
grey indonesia international womens day By Ad Nut

Believe it not, in 2020, some employers are posting job ads that say only 'attractive' candidates need apply. An Indonesia campaign for Pantene by Grey Group wants to change that by showing the personal impact.

These tasty celebrity-chef recipes all contain a secret ingredient
grey wwf By Ad Nut

A regional campaign for WWF by Grey Malaysia has chefs on the Asian Food Network seasoning their dishes with a dash of plastic pollution.

Olay celebrates importance of 'besties' in China
china grey By Ad Nut

Campaign by Grey Hong Kong focuses on best friends who always have each other's back.

Sliding doors: All aboard Carlsberg's CNY elevator
Carlsberg grey hong kong By Ad Nut

AD NUT NIBBLE: Lift riders see a series of CNY celebrations in this mainland ad by Grey Hong Kong and director Andrew Lang of Sweetshop.

Anusha Shetty leads Grey India leadership recast
advertising digital grey india leadership By Staff Reporters

The agency is also making Sandipan Bhattacharyya MD in addition to his existing role as CCO, as the agency merges with AutumnGrey.

KBank ad with Blackpink is all about empowerment, but also sexy poses
grey By Ad Nut

The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.

Grey Group CEO: 3 ways to fix the ad industry's identity crisis
grey By Michael Houston

"Between the incursion of consultancies into the creative world to marketers taking their ad duties in-house, an agency exec could get pretty downtrodden."

Kasikornbank's ad renaissance lives on
grey By Ad Nut

Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.

Amnesty poster campaign focuses on the mighty pen
grey indonesia By Ad Nut

THE WORK: 'Single signature' for Amnesty International by Grey Indonesia

Grey makes Nirvik Singh global COO
grey By Staff Reporters

He will take on the role in addition to his position as APAC, Middle East and Africa head.

The 'chaotic beauty' of adland in Bangladesh
grey havas By Olivia Parker

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

The amount of plastic football fans eat is nuts
football grey malaysia wwf By Ad Nut

Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.

Here's what you might eat in plastic every week

grey wwf By Ad Nut

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Volvo videos for Malaysia have 'hidden' test-drive codes
grey malaysia By Ad Nut

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

Agency Report Card 2018: Grey Group
agency performance agency report card apac grey By Staff Reporters

Work out of Thailand translated into Cannes Lions metal and a series of Spikes. We look at what else the '100-year-old startup' achieved in 2018.

Ad for water purifier distills essence of Malaysia
grey malaysia By Ad Nut

Sumptuous stop-motion ad is an example of localisation done right.

R/GA, Grey, TBWA, VMLY&R join as Snapchat Lens creative partners
grey rga tbwa By Omar Oakes

Lens Creative Partners Program features more than 30 creators.

GSK moves global Panadol ad business into bespoke WPP team
grey singapore wpp By Omar Oakes

Grey previously held the global ad account and will continue to work on creative for Panadol within the bespoke WPP team based in Singapore.

WPP's Read: Clients are driving 'fundamental' shift in role of creative agencies
grey mark read ogilvy wpp By Gideon Spanier

WPP's new CEO says turning around the fortunes of WPP's traditional creative networks, Ogilvy, JWT, Y&R and Grey, is a "business priority".

HKTB crowdsources postcard photography in Instagram campaign
grey hong kong instagram By Ad Nut

Winning photos in contest will be made into postcards and used in future international campaigns.

Indonesian singer Anggun croons for Pantene
grey indonesia By Ad Nut

Singer wrote the song according to brief from Grey.

Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression
case grey lawsuit singapore wpp By Faaez Samadi

Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.

Yuna depicts strength in Pantene campaign for Malaysia
grey By Ad Nut

'Iron lady' campaign by Grey Malaysia includes the Malaysian singer alongside fitness star Linora Low and diver Adeline Chin.

Navel gazing a big problem for advertising, admits Grey’s global CEO
grey martin sorrell wpp By David Blecken

In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.

Vivid scenes from old Hong Kong
grey By Ad Nut

The Hong Kong Tourism Board and Grey Group animated scenes painted by local illustrator Flyingpig to create a delightful interactive experience.

Bose names WPP group as global agency
grey wpp By Robert Sawatzky

Group of WPP agencies to handle creative, media and digital roles.

Best spaces to work: Campaigns & Grey Manila
grey philippines By Staff Writer

Grey's office in Manila adds wood accents and brief splashes of colour to a mainly industrial vibe

Grey Group celebrates centennial, launches startup initiative
grey singapore By Staff Reporters

The agency is giving over a floor of its office in Singapore to host startups working on data, creative technology, adtech and ecommerce.

Grey makes leadership changes in Singapore, Indonesia
ceo grey singapore By Matthew Miller

New Singapore CEO says his immediate focus will be on instilling a startup mentality and rapidly expanding the agency's capabilities, especially in digital.

These foul-mouthed parrots are not funny
ad nut grey By Ad Nut

From the US: 'Cursing parrots' for Unicef by Grey New York.

Look, up in the sky. It's a chicken leg! It's a rack of ribs!
grey singapore By Ad Nut

In a campaign through Grey Group Singapore, gas-grill maker Weber transplants grilling from picnic grounds to high-rise balconies.

On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
grey By I-Hsien Sherwood

James Heekin III stays on as executive chairman.

Grey Singapore hires new CCO
cco creative grey singapore By Faaez Samadi

Tim Cheng arrives at the agency with a mandate for creative strategy and digital transformation.

Sabina teases with peek-a-boo bra ad
grey By Ad Nut

Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.

Hotels.com spots are worth a chuckle, and that's enough
ad nut advertising grey malaysia By Ad Nut

A trio of light and effective ads by Grey Group Singapore.

Grey names trio of creative and strategy leaders
asia grey By Matthew Miller

Agency adds APAC strategy officer, brings in new creative and strategic execs for GSK and the Singapore office.

HSBC's iconic lions turn a shade of rainbow in celebration of diversity
grey hsbc lgbt pride By Soon Chen Kang 江欣珍

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

Grey adds Middle East and Africa to Nirvik Singh's purview
grey By Staff Reporters

Singh has led APAC since 2009.

HKTB launches multi-country campaign through Grey
grey hong kong tourism By Matthew Miller

Four TVCs will take the tourism outfit's recent emphasis on authentic experiences to regional and global audiences.

Grey's David Patton appointed global president at Y&R
grey By Kate Magee

Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.

Savage: No 'hasty' decision on controversial Grey winner
cannes grey singapore By Jenny Chan 陳詠欣

Cannes Lions chairman says organisation will review 'I Sea' campaign, but not in the "heat of Cannes".

Move and win roundup: SMG, DAN, AdAsia, BBDO, OMD, Grey, Golin, MSLGroup, more
BBDO golin google grey OMD By Staff Reporters

A weekly roundup of people moves and account news worth noting.