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review

Mars to switch $1.7 billion media account out of WPP
mars media review By Beau Jackson

Review concludes after an eight-month competitive process.

Mars launches global agency review
mars review By Shauna Lewis

The review encompasses all its agencies, bar creative.

Watch: KitchenAid used a real user review to write a love song for its dishwasher
review By Bailey Calfee

Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.

Pringles reviews global creative account
grey review By Imogen Watson

Grey Group has worked with the Kellanova-owned brand for 27 years.

Singtel reappoints OMD as media agency of record
OMD review singtel By Shawn Lim

The media review began in September 2023 and participating agencies included Publicis and GroupM.

Monkey Shoulder hires Special London as global creative agency
creative review By Will Green

Iris has won the US account.

Vodka brand Finlandia reviews global creative account
creative review By Charlotte Rawlings

The process is being handled by Creativebrief.

Incumbents struggle to retain media accounts in China amid slowdown
ebiquity pitches review By Staff Reporters

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

Carlsberg shortlists three agencies for global media account
Carlsberg initiative pitch review By Shauna Lewis

IPG's Initiative was appointed in 2017, replacing OMD.

Lego Group builds towards global media review
lego media review By Arvind Hickman

IPG Mediabrand agency Initiative currently handles media buying and planning.

PHD Indonesia wins Vivo’s media duties
phd pitch review vivo By Gunjan Prasad

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Mindshare retains Nike media account in China
china mindshare nike pitch review By Robert Sawatzky

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

The NFL kicks off global review to consolidate its $400 million media account
football review By Alison Weissbrot

The review impacts all of the pro football league’s current media agencies.

Škoda reviews global advertising
automotive review skoda By Gurjit Degun

Car marque is working with The Observatory International.

Heineken sends RFI to creative agencies
alcohol cannes lions heineken review By Alison Weissbrot

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
advertising media omnicom Publicis review By Gideon Spanier

Florian Adamski, chief executive of OMD, talked to Campaign.

Gucci owner Kering Group kicks off global media review
media pitch review By Alison Weissbrot

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

Bayer kicks off $800 million global media review
bayer media pitch review By Alison Weissbrot

WPP’s Mediacom held a majority of the account, along with PHD in certain markets.

Philips wraps global review, picks Omnicom for creative, media and comms
media omnicom pitch review By Alison Weissbrot

One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.

Philips drops incumbent Dentsu from global agency review
carat Dentsu media pitch review By Alison Weissbrot

Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.