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bayer

Initiative to handle lion’s share of Bayer’s global media account
bayer ipg media By Beau Jackson

Initiative's split includes the US$226.4 million EMEA business.

How Bayer is assessing the credit scores for its creative ads
bayer By Jack O'Brien

Health brands can’t afford to waste billions on ineffective ads. Bayer thinks it’s found the fix— and it starts with smarter creative.

CreativeX report finds brands waste millions on assets that are never used
bayer content creation Diageo unilever By Eric Berger

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer
bayer campaign at cannes cannes cannes lions By Robert Sawatzky

Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.

Welcome to your university lesson on thrush

australia bayer By Ad Nut

In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.

Bayer consolidates global $800 million media account with MediaCom
bayer media By Arvind Hickman

WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.

Bayer kicks off $800 million global media review
bayer media pitch review By Alison Weissbrot

WPP’s Mediacom held a majority of the account, along with PHD in certain markets.

MullenLowe Group wins global Bayer ad business
bayer mullenlowe pitch By Simon Gwynn

Team led by MullenLowe UK beat Omnicom in pitch.

Bayer strongly denies report of WPP split, global media review
bayer wpp By Oliver McAteer

'We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.'

In-utero pulses melt daddy hearts for Bayer's Elevit
bayer By Nickolas Tang

J. Walter Thompson Shanghai and Bayer's Elevit helped expectant couples in China bond by letting fathers feel their babies' heartbeats.

Why did this atrocious Bayer ad win at Cannes?
bayer cannes By Anna Carpen

This aspirin ad screamed past sexism and landed slap-bang in the middle of rape culture, so why didn't someone stop it from winning a Lion?

Colourful campaign aims to make splash for fabric coating
bayer fleishmanhillard By David Blecken

HONG KONG - Omnicom agencies Doremus and FleishmanHillard move away from category conventions for the global launch of Insqin, a new polyurethene coating technology from Bayer MaterialScience.

Vietnam's Red Brand Builders bolsters creative and hires brand consultancy lead
bayer budweiser unilever vietnam By Benjamin Li

HO CHI MINH - Vietnam-based branding and marketing agency Red Brand Builders (RBB) has recently promoted a new creative director and hired a new head of brand strategy consulting

CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers
bayer ogilvy By Campaign Asia-Pacific

SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

australia bayer campaign cats dogs healthcare pets By Jane Leung

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.

Grey Healthcare Australia wins Bayer Animal Health account
australia bayer creative By Kate Nicholson

SYDNEY - Grey Healthcare Group Australia has been appointed as the agency-of-record for Bayer Animal Health's Companion Animal Products business following a competitive four-way pitch.

Bayer consolidates $850 million global advertising business with Omnicom, WPP
advertising bayer global groupm healthcare media news omg omnicom By Arif Durrani

GLOBAL - German pharmaceutical giant Bayer Healthcare AG has consolidated its $850 million global advertising account with Omnicom Group and WPP.

Bayer calls media pitch for AOR in Hong Kong
bayer carat healthcare hong kong media By Benjamin Li

HONG KONG - German healthcare giant Bayer has called a Hong Kong pitch for its media AOR for 2010.

Bayer reviews $1 billion global advertising account
bayer BBDO omnicom wpp By Staff Reporters

GLOBAL - Pharmaceutical giant Bayer has announced plans to consolidate its US$1 billion global advertising account.

Vinaphone hands creative business to Grey
bayer Carlsberg grey ogilvy samsung tbwa By Kenny Lim

HO CHI MINH CITY - Vinaphone, the third-largest mobile operator in Vietnam, has handed its creative business to Grey following a competitive five-way pitch against Ogilvy, JWT, Lowe and TBWA.

Bayer promotes contraceptive pill online
bayer By David Blecken

HONG KONG - Bayer Schering Pharma is encouraging Hong Kongers to boost their love lives to promote the use of its latest oral contraceptive product, Yaz.

Bayer Healthcare appoints JWT for Thai product launch
account win advertising agency bayer By Kenny Lim

BANGKOK - Bayer Healthcare has appointed JWT Bangkok as creative agency for the launch of a new birth control product in Thailand.