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content creation

How marketers can stop their brand and budget being buried in AI slop

ai aritificial intelligence content content creation By Matthew Keegan

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

Is it time for Asia’s creators to unionise?

content creation influencer marketing unions content creation influencer marketing unions

A US$40 billion industry built on creativity still runs on handshake deals. Inside the creator economy’s “cowboy” problem and why unionisation might finally bring law and order to the Wild West of influence.

Is it time for Asia’s creators to unionise?

content creation influencer marketing unions content creation influencer marketing unions

Why adland pros are becoming creators themselves

content creation creator economy creators By Matthew Keegan

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

Why it’s time we took Singaporean content creators more seriously

content creation influencer marketing influencers serious media social media

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

ai influencers content creation fashion marketing genai hm By Elizabeth Wiredu

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

CreativeX report finds brands waste millions on assets that are never used

bayer content creation Diageo unilever By Eric Berger

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

When creator content goes mainstream

content creation creator economy oped UM By Willliam Wun

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

Consumers prefer AI content from influencers, research suggests

ai consumer behaviour content creation influencers research study By Evie Barrett

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.

A marketer's take on TikTok's exit from Nepal

content creation tiktok By Ujaya Shakya

The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.