When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
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How marketers have begun tapping smart home device opportunities
With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.