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consumer behaviour

It's time to take a stand against bland marketing

consumer behaviour marketing marketing model UM By Anathea Ruys

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.

Will retail media live up to the hype?

campaign red consumer behaviour global trends knowledge tier retail media By Kate Magee

With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?

Is impulse buy on deathbed in Indonesia?

consumer behaviour indonesia yougov By Laura Robbie

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Welcome to the year of the 'Prosumer'

consumer behaviour marketing tiktok By Shant Oknayan

As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.

Consumers prefer AI content from influencers, research suggests

ai consumer behaviour content creation influencers research study By Evie Barrett

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.

APAC consumers more likely to support brands that aid frontliners

consumer behaviour rakuten top of the charts By Staff Reporters

Research from Rakuten shows that purchase behaviour could be informed by brands’ response to the pandemic.

What loo-roll stockpiling tells us about human behaviour in a crisis

consumer behaviour corona By Patrick Fagan

Businesses can harness behavioural science to help combat coronavirus' commercial implications.

China consumers more optimistic about brands than UK or US counterparts

brands consumer behaviour By Olivia Parker

A new report introducing the idea of the 'motion matrix' to analyse brand positioning finds that China's consumers have a more positive outlook than those in other markets.

Attitudes or behaviour: Is marketing focused on the right goals?

branding china consumer behaviour marketing By Jenny Chan 陳詠欣

SHANGHAI - A roundtable discussion presented here Friday by Campaign Asia-Pacific in association with FCB tackled the industry's undue focus on narrow communications and awareness goals, rather than business objectives.

CHINA REPORT: Insights into consumers, media and brands

advertising china consumer behaviour media By Jolene Otremba

China continues to shine as a beacon of hope for the industry as the focus shifts to digital.