It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
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Celebs, brands and social media
Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.