In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.
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Corona Beer launches content studio and first original series
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The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
Chinese consumer recovery still limited by a 'pandemic mindset'
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consumer
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top of the charts
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
What’s your survival story?
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How brands can come out stronger.
Brand lessons from China: Digital responses to the pandemic
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Whilst digital platforms are even more important in China now, the crisis has changed people's values, and hence their brand interactions, says FutureBrand China's GM.
What loo-roll stockpiling tells us about human behaviour in a crisis
consumer behaviour
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Businesses can harness behavioural science to help combat coronavirus' commercial implications.
ASA bans face-mask ads over 'misleading' and 'irresponsible' coronavirus claims in UK
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UK watchdog said two ads were 'misleading, irresponsible and likely to cause fear without justifiable reason'.
Corona hits back at 'misinformation' about brand damage from coronavirus
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Consumer sentiment and sales are strong, the brand said.