Sara Spary

Facebook readies LinkedIn rival 'Facebook at Work'

Facebook readies LinkedIn rival 'Facebook at Work'

Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.

Coke online director: Brands need to take out the digital trash

Coke online director: Brands need to take out the digital trash

European online director said brands must keep their virtual worlds clean and clutter-free.

Airbnb hires new global marketing director

Airbnb hires new global marketing director

A veteran of Google, Levi's, Apple and GM, Brian Irving will report to CMO Jonathan Mildenhall.

Unilever's Marc Mathieu leaving FMCG giant to join Samsung

Unilever's Marc Mathieu leaving FMCG giant to join Samsung

Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.

Facebook launches Atlas ad platform to enable 'people based' marketing

Facebook launches Atlas ad platform to enable 'people based' marketing

Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".

YouTube chief defends hosting of 'offensive' and 'controversial' content

YouTube chief defends hosting of 'offensive' and 'controversial' content

Preserving an open platform is more important than ever in the face of "a rising chorus of policymakers, press and pundits" questioning its value, YouTube CEO Susan Wojcicki has said.

M&C Saatchi issues further trading update as it looks to steady share price

M&C Saatchi issues further trading update as it looks to steady share price

Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.

Is flexible working in adland just a pipe dream?

Is flexible working in adland just a pipe dream?

Can flexible working ever work in an industry historically beset by presenteeism?

Johnson & Johnson scraps CMO role as part of shake-up

Johnson & Johnson scraps CMO role as part of shake-up

Alison Lewis will leave business.

Mastercard buys loyalty business that counts Coke and L'Oreal among clients

Mastercard buys loyalty business that counts Coke and L'Oreal among clients

Acquisition is Mastercard's latest move to strengthen customer data capabilities.

Interpublic Q3 revenues edge up 1.4%

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Kantar's Eric Salama steps down after 17 years as CEO

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.

SheSays wants you to spam your boss to improve parental-leave policies

SheSays wants you to spam your boss to improve parental-leave policies

Anonymous messages can be sent via SheSays website.

ASA bans face-mask ads over 'misleading' and 'irresponsible' coronavirus claims in UK

ASA bans face-mask ads over 'misleading' and 'irresponsible' coronavirus claims in UK

UK watchdog said two ads were 'misleading, irresponsible and likely to cause fear without justifiable reason'.

Shell faces ASA investigation over 'carbon neutral' claims in the UK

Shell faces ASA investigation over 'carbon neutral' claims in the UK

Fuel giant claimed in ad that customers could 'drive carbon neutral' if they shopped at Shell.

Unilever achieves 50/50 gender balance across global leadership

Unilever achieves 50/50 gender balance across global leadership

FMCG giant said it has higher representation of female managers than ever before.

Wavemaker promotes Anna Hickey to global role

Wavemaker promotes Anna Hickey to global role

Hickey has been appointed president, global clients.

Jayanta Jenkins to lead Samsung Mobile creative at Cheil

Jayanta Jenkins to lead Samsung Mobile creative at Cheil

Jenkins will run creative direction of Samsung mobile account globally after similar roles at HP, Twitter and Apple.

Easyjet commits to offsetting carbon emissions from all flights globally

Easyjet commits to offsetting carbon emissions from all flights globally

Move has had frosty reception from environmental campaigners.

Sylvester Stallone to star in Facebook's first-ever Super Bowl ad

Sylvester Stallone to star in Facebook's first-ever Super Bowl ad

Social media giant is looking to remind people of ways it can help them connect.

Dentsu Aegis global business operations chief exits after less than a year

Dentsu Aegis global business operations chief exits after less than a year

Volker Doberanzke joined in February from UBS.

OMD retains top global media agency title for 2019

OMD retains top global media agency title for 2019

Agency will have billed estimated $19.6 billion by close of year.

Should agencies do more together to stand up to unreasonable client demands?

Should agencies do more together to stand up to unreasonable client demands?

AB InBev is reported to be running cost-cutting 'auction' for global media review.

P&G's Marc Pritchard promises further belt-tightening in marketing and media

P&G's Marc Pritchard promises further belt-tightening in marketing and media

Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.

Ogilvy appoints MD and ECD to lead Unilever globally

Ogilvy appoints MD and ECD to lead Unilever globally

Nadja Bellan-White and Daniel Fisher will be based in London.

Arthur Sadoun delivers lone Publicis wishes... since everyone else is too busy

Arthur Sadoun delivers lone Publicis wishes... since everyone else is too busy

'I didn't dare to ask for any additional help,' CEO says.

Spark44 co-founder and CEO Ralf Specht steps down

Spark44 co-founder and CEO Ralf Specht steps down

Specht co-founded client/agency joint venture with Jaguar Land Rover in 2011.

M&C Saatchi chairman: We won't betray company by selling

M&C Saatchi chairman: We won't betray company by selling

Writing in Telegraph, Jeremy Sinclair said existing management won't sell or abandon ship.

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.