Airbnb hires new global marketing director
A veteran of Google, Levi's, Apple and GM, Brian Irving will report to CMO Jonathan Mildenhall.
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Facebook launches Atlas ad platform to enable 'people based' marketing
Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".
Unilever's Marc Mathieu leaving FMCG giant to join Samsung
Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.
Coke online director: Brands need to take out the digital trash
European online director said brands must keep their virtual worlds clean and clutter-free.
Facebook readies LinkedIn rival 'Facebook at Work'
Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.
Kantar's Eric Salama steps down after 17 years as CEO
Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.
P&G's Marc Pritchard promises further belt-tightening in marketing and media
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
Ogilvy appoints MD and ECD to lead Unilever globally
Nadja Bellan-White and Daniel Fisher will be based in London.
Arthur Sadoun delivers lone Publicis wishes... since everyone else is too busy
'I didn't dare to ask for any additional help,' CEO says.
Spark44 co-founder and CEO Ralf Specht steps down
Specht co-founded client/agency joint venture with Jaguar Land Rover in 2011.
M&C Saatchi chairman: We won't betray company by selling
Writing in Telegraph, Jeremy Sinclair said existing management won't sell or abandon ship.
OMD retains top global media agency title for 2019
Agency will have billed estimated $19.6 billion by close of year.
Should agencies do more together to stand up to unreasonable client demands?
AB InBev is reported to be running cost-cutting 'auction' for global media review.
Sylvester Stallone to star in Facebook's first-ever Super Bowl ad
Social media giant is looking to remind people of ways it can help them connect.
Dentsu Aegis global business operations chief exits after less than a year
Volker Doberanzke joined in February from UBS.
Is flexible working in adland just a pipe dream?
Can flexible working ever work in an industry historically beset by presenteeism?
SheSays wants you to spam your boss to improve parental-leave policies
Anonymous messages can be sent via SheSays website.
Unilever achieves 50/50 gender balance across global leadership
FMCG giant said it has higher representation of female managers than ever before.
ASA bans face-mask ads over 'misleading' and 'irresponsible' coronavirus claims in UK
UK watchdog said two ads were 'misleading, irresponsible and likely to cause fear without justifiable reason'.
Shell faces ASA investigation over 'carbon neutral' claims in the UK
Fuel giant claimed in ad that customers could 'drive carbon neutral' if they shopped at Shell.
How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.
Easyjet commits to offsetting carbon emissions from all flights globally
Move has had frosty reception from environmental campaigners.
Wavemaker promotes Anna Hickey to global role
Hickey has been appointed president, global clients.
Jayanta Jenkins to lead Samsung Mobile creative at Cheil
Jenkins will run creative direction of Samsung mobile account globally after similar roles at HP, Twitter and Apple.
Mastercard buys loyalty business that counts Coke and L'Oreal among clients
Acquisition is Mastercard's latest move to strengthen customer data capabilities.
Interpublic Q3 revenues edge up 1.4%
Media, healthcare marketing, PR and sports and entertainment offerings led growth.
YouTube chief defends hosting of 'offensive' and 'controversial' content
Preserving an open platform is more important than ever in the face of "a rising chorus of policymakers, press and pundits" questioning its value, YouTube CEO Susan Wojcicki has said.
M&C Saatchi issues further trading update as it looks to steady share price
Shares have dipped since it uncovered 'instances of misapplication of accounting policies'.
Johnson & Johnson scraps CMO role as part of shake-up
Alison Lewis will leave business.