In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
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Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.