CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
True
experiential marketing
How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
and the nerve
case study
experiential marketing
pg
Rooftop Revival: How Heineken is tackling the loneliness epidemic in cities
experiential marketing
heineken
proximity paradox
rooftop revival
urban isolation
Heineken's global head of brand, Nabil Nasser and LePub's global CEO, Bruno Bertelli, talk exclusively to Campaign about Rooftop Revival, a pioneering campaign that reimagines city rooftops to solve the paradox of urban isolation in the digital age.
AB InBev India moves beyond sponsorships—Betting big on owned festivals
ab in bev
alco beverage
budweiser
experiential marketing
gen z
lollapalooza
music
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Together Group adds experiential tech shops to global offering
experiential marketing
luxury marketing
tech
together group
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
Unpacking Indonesian shoppers' views on experiential marketing
experiential marketing
indonesia
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
How 'experience impact' is ushering in a new era of experiential marketing
experiential marketing
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive tangible results through live events. Ben Taylor of Project Worldwide APAC explains why.
From magic to immersion, experiential marketing gets an AI upgrade
ai
experiential marketing
generative ai
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve.
Meta launches VR experience with Sir David Attenborough
experiential marketing
meta
The event takes place from 29 November to 4 December at Westfield, White City.
EBay turns Comic Con-goers into avatars for collectible trading cards
experiential marketing
The AR experience provided comic fans with a unique card, including a digital version.
Where is brand experience headed?
experiential marketing
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
TBWA Asia appoints Perry Essig as first chief creative experience officer
experiential marketing
tbwa
Based in Singapore, he returns to the agency after a stint with Dentsu International, New York.
Why web 3 is experiential marketing’s biggest frenemy
experiential marketing
Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
Olympics goes virtual in bid to capture esports audience
experiential marketing
Esports offer will build excitement for the Olympic Games Tokyo 2020.
In pictures: Volvo pop-up stores in China go pretty in pink
china
experiential marketing
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
La Mer transports visitors into ethereal underwater experience
beauty
experiential marketing
inspiration station
skincare
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
The evolution of events in the ‘new normal’
experiential marketing
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
How to successfully run a virtual event (and mistakes to avoid)
augmented reality
experiential marketing
ogilvy
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Why it’ll take bravery for brands to overcome COVID-19
experiential marketing
Playing it safe now—understandable as it might feel to do so—is often the worst option.
Now is not the time to give up on experiences
experiential marketing
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
Is ‘remote working’ the future of experiential?
experiential marketing
hong kong
jack morton
remote working
The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.