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skincare

Heineken wants you to crack open a cold one… for your face?

ad nut beer heineken heineken silver lepub singapore skincare the work By Ad Nut

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.

Top 10 beauty brands in Southeast Asia

beauty milieu skincare top 10 top 10 beauty brands top 50 brands By Matthew Keegan

Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls

dove gender girls ogilvy skincare By Shauna Lewis

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign

china gen z pg skincare By Minnie Wang

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.

What Chinese beauty brands need when going global: smart data tools and desirability

beauty skincare By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.

The top 10 skincare and cosmetics brands in Asia-Pacific

apac asia skincare By Matthew Miller

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

La Mer transports visitors into ethereal underwater experience

beauty experiential marketing inspiration station skincare By Minnie Wang

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

SK-II’s marketing head on choosing purpose over short-term sales

pg skincare By Surekha Ragavan

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Shiseido's new Waso films present beauty people can relate to

diversity shiseido skincare By David Blecken

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.

Behind Shiseido’s launch of Waso, a beauty brand for millennials

diversity shiseido skincare By David Blecken

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

Nerium hopes Japan will buy its ‘anti-aging marvel’ pitch

skincare By David Blecken

Nerium International, a controversial US direct sales skincare brand, is betting aggressively on Japan as a driver of its business in Asia. Will consumers bite?

Asian shades of skin care

china japan skincare south korea By Nicole Tyrimou

While Japan has long lost its images as a skincare innovator, over the past three years a rise in the popularity of K-pop culture and China’s extraordinary path from rags to riches have created a new era in skin care, writes Euromonitor's Nicole Tyrimou.