Indonesian halal beauty brand Wardah retains its crown as Southeast Asia’s top beauty brand in 2025, narrowly beating global giants like Dove and Vaseline.
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top 10 beauty brands
Top 10 beauty brands in Southeast Asia 2025
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top 10 beauty brands
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Top 10 beauty brands in Southeast Asia
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top 10 beauty brands
top 50 brands
By
Matthew Keegan
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.