Adidas edges out Nike to top SEA’s fashion brand rankings for 2025.
True
pureprofile
Top 10 fashion brands in Southeast Asia 2025
fashion
pureprofile
top50brands
Top 10 financial brands in Southeast Asia 2025
finance
pureprofile
top 50 brands
GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.
Top 10 travel brands in Southeast Asia 2025
pureprofile
top 50 brands
travel
Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.
Top 10 electronics brands in Southeast Asia 2025
pureprofile
samsung
top 10
top 10 electronics brands
top 50 brands
top50brands
Samsung is still king of Southeast Asia’s electronics scene in 2025, leading with a rising brand score and solid footing in Indonesia, Thailand and the Philippines.
Top 10 beauty brands in Southeast Asia 2025
pureprofile
top 10
top 10 beauty brands
top 50 brands
top50brands
Indonesian halal beauty brand Wardah retains its crown as Southeast Asia’s top beauty brand in 2025, narrowly beating global giants like Dove and Vaseline.
Top 10 food brands in Southeast Asia 2025
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top 10
top 10 food brands
top 50 brands
top50brands
Thai hot pot giant MK Restaurant has surged to the top spot as Southeast Asia’s most beloved food brand in 2025, outpacing global powerhouses like KFC and McDonald’s.
Singapore's top brands 2025
campaign 360 2025
campaign360
pureprofile
shopee
singapore airlines
top 50 brands
top50brands
Uniqlo
See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.
Vietnam's top brands 2025
adidas
campaign 360 2025
campaign360
pureprofile
samsung
top 50 brands
top50brands
vietnam airlines
Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.
Malaysia's top 50 brands 2025
apple
campaign 360 2025
campaign360
pureprofile
top 50 brands
top50brands
Uniqlo
watsons
See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.
Indonesia's top 50 brands 2025
campaign 360 2025
campaign360
honda
pureprofile
samsung
top 50 brands
top50brands
traveloka
See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.
The Philippines' top 50 brands 2025
campaign 360 2025
campaign360
gcash
pureprofile
samsung
shopee
top 50 brands
top50brands
Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.
Thailand's Top 50 brands 2025
adidas
campaign360
lazada
pureprofile
samsung
top 50 brands
top50brands
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
Southeast Asia’s top 50 brands 2025
pureprofile
top 50 brands
top50brands
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.