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singapore airlines

Singapore's top brands 2025

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See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines

salesforce singapore singapore airlines By Staff Reporters

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline

aar apac media rankings singapore airlines unilever By Ben Bold

Social’s climb continues, becoming the only discipline to experience year-on-year growth.

SIA retains PHD as media agency of record

omnicom phd pitch singapore airlines By Shawn Lim

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

Singapore’s top 50 brands for consumer experience

apple campaign360 milieu singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

Lens to the skies: Singapore Airlines takes creativity to 30,000 feet in new campaign

singapore airlines tbwa By Staff Reporters

Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.

The biggest brand fails of 2020

amazon disney mondelez singapore airlines unilever By Surekha Ragavan

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

SIA and Fashion Valet among social media top performers in Singapore

facebook influencers instagram singapore airlines social media By Staff Reporters

A look at Socialbaker's latest findings on the best-performing brands across Facebook and Instagram.

Singapore Airlines and NYC roll out the welcome mat

ooh singapore airlines By Ad Nut

AD NUT NIBBLE: New in-house OOH bus shelter campaign insists Singaporeans are 'always welcome' in New York City.

Singapore Airlines selects Insider for AI-led personalisation

singapore airlines By Staff Reporters

Partnership aimed at driving conversions through better customer experience.

Facebook and Instagram’s most engaging brands in key Asia regions revealed

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Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda

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New winners emerge in the transport, travel and leisure categories in Asia's Top 1000 Brands ranking this year.

TBWA and PHD take Singapore Airlines

phd singapore airlines tbwa By Staff Reporters

Decision ends a pitch process that began in August last year.

SIA scores on events and experience: Jack Morton

jack morton singapore airlines tmall By Soon Chen Kang 江欣珍

Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.

Singapore Airlines calls integrated pitch, looking to get 'back to #1'

singapore airlines By Matthew Miller

As part of what it calls a major transformation effort, the airline is putting its strategy, creative, media, content, website/app development and production up for a competitive bid.

‘Six-way adjustable headrests’ in new Singapore Airlines fleet

airlines singapore airlines By Staff Writer

The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.

Inflight magazines: Paper planes soar higher

cathay pacific media print singapore airlines By Olivia Parker

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

How personalised banners tempted near-bookers for Singapore Airlines

singapore airlines By Staff Reporters

CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.

Singapore Tourism signs up with Lyft and Pandora

marketing singapore airlines singapore tourism board tourism By Gabey Goh

Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?

airasia marketing singapore airlines By Soon Chen Kang 江欣珍

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.

Ogilvy & Mather advertising Philippines leadership announced

ogilvy singapore airlines social media By Press Release

Ogilvy and Mather Philippines CEO Eleanor V. Puyat recently announced the appointment of Antonio Miguel Mercado as Managing Director effective October 15, 2015, and the promotion of Mona Nazario-Garcia to General Manager of Ogilvy & Mather Advertising (OMA) effective October 1, 2015.

Singapore Airlines: When in the air, 'No detail is too small'

singapore airlines social media By Gabey Goh

SINGAPORE - Singapore Airlines has made a significant impact with a new social-only brand campaign featuring paper model artist Luca Iaconi-Stewart, who has showcased the airlines’ suite of seating 'products' in painstaking detail.

Dentsu Mobius nabs Pringles in Thailand, retains SIA, expands with Mondelez

singapore airlines By Gabey Goh

BANGKOK - Pringles International has appointed Dentsu Mobius to lead its social strategy and social content implementation in Thailand.

Singapore Airlines gets playful on Instagram for new product launch

instagram singapore airlines By Nikki Wicks

SINGAPORE - Singapore Airlines posed an Instagram-based puzzle to engage users and tease today's launch of its new premium-economy offering.

Engagement Meter: The top campaigns running in APAC

india singapore airlines starbucks By Ranjani Raghupathi

Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.

How Singapore Airlines averted a PR disaster

singapore airlines By Emily Tan

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

Behind 'Vistara': An inside look at the Tata-Singapore Airlines JV branding

branding india singapore airlines By Byravee Iyer

ASIA-PACIFIC - What’s in a name? Everything, it seems, for the newly launched full-service Tata-Singapore Airlines joint venture Vistara, a Sanskrit word for 'limitless expanse'.

Experts laud Singapore Airlines' Formula 1 sponsorship

f1 formula one singapore airlines sponsorship By Byravee Iyer

SINGAPORE - Singapore Airlines association with the Formula 1 race in Singapore provides a touch of pizzazz for the carrier, which has typically shied away from sponsorship deals of this stature.

Singapore Airlines to be title sponsor of Formula 1 Singapore Grand Prix

marketing singapore airlines sports By Press Release

Singapore Airlines has signed an agreement with the Formula One Group to be the Title Sponsor of the Formula 1 Singapore Grand Prix.

A great way to fly

singapore airlines By Allan Fraser-Rush

Singapore Airlines should stand tall, and stand proud, especially with its communications.

Singapore Airlines awards global search account to Performics

search singapore airlines By Emily Tan

SINGAPORE - Singapore Airlines has selected ZenithOptimedia's performance marketing arm, Performics, to handle its global search-marketing account following an extensive competitive pitch.

Singapore Airlines hands global social-media business to Dentsu Möbius

singapore airlines By Sophie Chen

SINGAPORE - After a pitch, Singapore Airlines (SIA) has selected Dentsu Möbius, the digital arm of Dentsu Network/Asia, as its global social-media agency of record.

Changing an icon's role: The curious case of the 'Singapore Girl'

singapore singapore airlines By Racheal Lee

The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.

SilkAir appoints PR agency

singapore singapore airlines By Racheal Lee

SINGAPORE - SilkAir, the regional wing of Singapore Airlines, has appointed Ogilvy Public Relations Singapore as its communications and public relations agency in Singapore and its regional key markets.

Singapore Airlines campaign moves emphasis away from 'Singapore Girl'

singapore airlines By Byravee Iyer

SINGAPORE - It’s been over 40 years since Singapore Airlines first debuted ‘The Singapore Girl’ as its brand ambassador, but in a new campaign the airline is purposely moving its marketing focus to its customer service, rather than the employees who provide it.