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singapore airlines

Singapore's top brands 2025
campaign 360 2025 campaign360 pureprofile shopee singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
salesforce singapore singapore airlines By Staff Reporters

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

AAR: Media new business falls 4% in H1 but bucks industry-wide double-digit decline
aar apac media rankings singapore airlines unilever By Ben Bold

Social’s climb continues, becoming the only discipline to experience year-on-year growth.

SIA retains PHD as media agency of record
omnicom phd pitch singapore airlines By Shawn Lim

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

Singapore’s top 50 brands for consumer experience
apple campaign360 milieu singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

Lens to the skies: Singapore Airlines takes creativity to 30,000 feet in new campaign
singapore airlines tbwa By Staff Reporters

Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.

The biggest brand fails of 2020
amazon disney mondelez singapore airlines unilever By Surekha Ragavan

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

SIA and Fashion Valet among social media top performers in Singapore
influencers instagram singapore airlines By Staff Reporters

A look at Socialbaker's latest findings on the best-performing brands across Facebook and Instagram.

Singapore Airlines and NYC roll out the welcome mat
ooh singapore airlines By Ad Nut

AD NUT NIBBLE: New in-house OOH bus shelter campaign insists Singaporeans are 'always welcome' in New York City.

Singapore Airlines selects Insider for AI-led personalisation
singapore airlines By Staff Reporters

Partnership aimed at driving conversions through better customer experience.

Facebook and Instagram’s most engaging brands in key Asia regions revealed
ecommerce instagram retail singapore airlines

Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda
grab singapore airlines uber

New winners emerge in the transport, travel and leisure categories in Asia's Top 1000 Brands ranking this year.

TBWA and PHD take Singapore Airlines
phd singapore airlines tbwa By Staff Reporters

Decision ends a pitch process that began in August last year.

SIA scores on events and experience: Jack Morton
jack morton singapore airlines tmall By Soon Chen Kang 江欣珍

Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.

Singapore Airlines calls integrated pitch, looking to get 'back to #1'
singapore airlines By Matthew Miller

As part of what it calls a major transformation effort, the airline is putting its strategy, creative, media, content, website/app development and production up for a competitive bid.

‘Six-way adjustable headrests’ in new Singapore Airlines fleet
airlines singapore airlines By Staff Writer

The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.

Inflight magazines: Paper planes soar higher
cathay pacific media print singapore airlines By Olivia Parker

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

How personalised banners tempted near-bookers for Singapore Airlines
singapore airlines By Staff Reporters

CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.

Singapore Tourism signs up with Lyft and Pandora
marketing singapore airlines singapore tourism board tourism By Gabey Goh

Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?
airasia marketing singapore airlines By Soon Chen Kang 江欣珍

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.