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cathay pacific

Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession

cathay pacific hsbc sports marketing By Staff Reporters

No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work.

Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.

Cathay flies over Hong Kong's former airport for nostalgic stunt

airlines aviation cathay cathay pacific cx8100 hong kong kai tak By Staff Reporters

A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.

Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment

cathay pacific pr By Evie Barrett

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.

Cathay Pacific campaign introduces new Aria Suite business class service

cathay cathay pacific By Staff Reporters

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.

Cathay Pacific blends safety with scenic Hong Kong in new film

cathay pacific hong kong vccp By Ad Nut

The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

cathay cathay pacific edward bell By Nikita Mishra

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Cathay Pacific romances travellers with food in new global campaign

cathay cathay pacific food vccp By Robert Sawatzky

VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.

Cathay acts swiftly, fires crew involved in insulting non-English speaking passenger

cathay pacific By Minnie Wang

CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak.

Cathay Pacific faces Chinese social media backlash after blanket incident

cathay pacific By Minnie Wang

Hong Kong's flagship carrier has apologised on Chinese Weibo and vowed to conduct an investigation following a passenger complaint alleging discrimination against non-English speakers on a flight from Chengdu.

Asia-Pacific Power List 2023: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo marketing power list By Staff Reporters

Turbulence is a part of flying; Bell’s innovative strategies, which are a perfect blend of safety, reliability and a little fun, improved customer touchpoints for the brand and was key in keeping Cathay aloft.

Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign

cathay pacific edward bell By Staff Reporters

AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.

Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

cathay pacific By Ad Nut

Is imitation really the best form of flattery?

Brand Health Check: Can Cathay Pacific soar again?

airlines brand health check cathay pacific travel By Matthew Keegan

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

'Cathay' moves beyond 'Pacific' with travel lifestyle brand

cathay cathay pacific By Staff Reporters

New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.

Cathay Pacific tries to give vaccination rates a shot in the arm

cathay pacific hong kong By Ad Nut

The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

cathay pacific By Rahul Sachitanand

As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.

Cathay Pacific retires 'Cathay Dragon' brand

cathay pacific By Robert Sawatzky

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.