True

edward bell

Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.

Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

cathay cathay pacific edward bell By Nikita Mishra

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign

cathay pacific edward bell By Staff Reporters

AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.

Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific

apac asia asia pacific cathay pacific cmo edward bell marketing power list By Staff Reporters

Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.

The thinking behind Cathay Pacific's new motto

cathay pacific edward bell Publicis publicis groupe rebranding By Matthew Miller

'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.

WFA names Raja Rajamannar president

edward bell mastercard raja rajamannar wfa By Staff Reporters

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

FCB rejigs China leadership

cathay cathay pacific ceo china edward bell fcb By Robert Sawatzky

CEO Edward Bell heads to Cathay Pacific.

Strategy has to be more than planning or 'message massaging': FCB China

edward bell By Jenny Chan 陳詠欣

SHANGHAI - As FCB repositions as a 'behaviour change specialist', newly hired head of strategy and planning Willy Wong (黄栩材), has a big task ahead of him.

Edward Bell looks to FCB's orange-juice roots to revamp agency model

edward bell By Jenny Chan 陳詠欣

SHANGHAI - Three months into the job, FCB Greater China CEO Edward Bell gets grilled about his vision to differentiate the smallish agency by a disruption to its traditional business model, inspired by nothing less than orange juice. Bell talks to Campaign Asia-Pacific in this exclusive video interview.

Draftfcb China hires new CEO from Ogilvy, plans new direction

ceo china edward bell By Emily Tan

SHANGHAI - Draftfcb has hired Edward Bell, Ogilvy & Mather's group head of planning and strategy, to helm its Greater China operations as CEO.

Edward Bell promoted to group planning director at Ogilvy & Mather Shanghai

advertising china edward bell ogilvy shanghai By Benjamin Li

SHANGHAI - Ogilvy & Mather Shanghai has promoted Edward Bell (pictured) to the newly created role of group planning director to bolster the Shanghai office's planning operations.