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raja rajamannar

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
advertising cmo interview marketing mastercard raja rajamannar By Nina Kirst

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.

Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar
generative ai mastercard raja rajamannar sonic branding By Nikita Mishra

Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.

Mastercard enters five-year partnership with World Rugby women’s game
mastercard raja rajamannar sponsorship By Fayola Douglas

The deal aims to accelerate the development of Women in Rugby.

Marketers risk losing their credibility and seat at the table: Mastercard CMO
cmo marketing mastercard raja rajamannar By Rahul Sachitanand

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

'Priceless' pivot: How Mastercard took exclusive experiences online
mastercard raja rajamannar By Matthew Miller

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
experiential marketing mastercard raja rajamannar By Surekha Ragavan

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

WFA names Raja Rajamannar president
edward bell mastercard raja rajamannar wfa By Staff Reporters

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Vote for WFA's Global Marketer of the Year
mastercard pg raja rajamannar wfa By Staff Reporters

All six shortlisted CMOs have been revealed. Vote now for World Federation of Advertisers Global Marketer of the Year.

MasterCard's CMO on refreshing a 'Priceless' platform
mastercard raja rajamannar By Byravee Iyer

GLOBAL - It’s tempting to take a 17-year-old brand platform and overhaul it, but MasterCard CMO Raja Rajamannar is too smart to mess with a legendary concept, so instead he is evolving the 'Priceless' campaign.