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sonic branding

Why music still matters in modern branding
music quantum sonic branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

Banking on sound: Standard Chartered gets a new sonic identity
sonic branding standard chartered By Nikita Mishra

The project developed between the London and Singapore offices will echo through the bank's 52 international markets.

Sounds like a hit: How brands are cutting through the noise using original music marketing
sonic branding By Matthew Keegan

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.

Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar
generative ai mastercard raja rajamannar sonic branding By Nikita Mishra

Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.

Why Hans Zimmer's BMW score is irritatingly good
sonic branding By Max De Lucia

Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.

Campaign Crash Course: Why and how to develop a sonic identity
sonic branding By Staff Reporters

There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.

Colgate's new hum: Brand unveils global sonic branding
sonic branding By Staff Reporters

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

Anatomy of a sonic logo
sonic branding By Lucas Murray

Ba Da Ba Ba Ba, I’m Lovin It.

Notes of science enter the art of sonic branding
sonic branding By Matthew Miller

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

In a quieter world, brands must think carefully about the noise they make
sonic branding By Max De Lucia

Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.

Mastercard dethrones McDonald's to be named best audio brand
mastercard sonic branding By Emmet McGonagle

Runners-up include Shell, Apple and Google.

Mastercard's single is a priceless moment in musical history
mastercard music sonic branding By John Shaw

Is a brand releasing a song really as absurd as it sounds?