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quantum

Why music still matters in modern branding
music quantum sonic branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

Performance vs. branding? You're asking the wrong question
branding performance marketing quantum By Saim Qadri

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy
indonesia quantum tiktok By Fahra Affifa

The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.

Korea: The Asian Tiger’s cultural leap
culture hallyu korea kpop quantum By Luna Aw

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.

What’s next for NFTs: Cartoon monkeys or the future of ownership?
quantum By Irene Squeo

The key promise of NFTs is that this new mode of ownership will bridge consumers’ lives in the physical world with their virtual belongings in the metaverse.

Fleeing fragility: The emerging Indian man
opinion quantum

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

New Cambodia agency QED forms
digital pr quantum By Staff Reporters

Two independent PR and digital ‘sister agencies’ are merging in Phnom Penh.

Deep design to the rescue: Solving wicked problems of the future
design quantum By Dash Tirthankar

'Deep design' is a way of bringing clarity and order to a discourse on design that focuses on the human, but seems to lack empathy for human needs.

TBWA Hakuhodo invests in an innovation workshop
quantum TBWA Hakuhodo By David Blecken

The agency hopes to reach new creative people through a partnership with TechShop Japan.

Why a Japanese startup consultant is opening in the US
quantum sxsw TBWA Hakuhodo By David Blecken

TBWA Hakuhodo's Quantum hopes to connect more startups to Japanese corporations through an operation in San Francisco.

Quantum Publicity takes on former Reuters Asia editor as client list expands
quantum By Press Release

Cambodia’s leading PR agency, Quantum Publicity, has hired former senior Reuters’ editor Julian Rake as a Director in its Phnom Penh office, according to the agency's founder and managing director, Glen Felgate.