True

standard chartered

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters branded heineken standard chartered By Marielle Descalsota

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
cmo conversations Dentsu haymans fung standard chartered By Coral Cripps

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Asia-Pacific Power List 2025: Haymans Fung, Standard Chartered
apac asia asia pacific cmo haymans fung marketing power list standard chartered By Staff Reporters

Blending agency roots with enterprise impact, Fung brings creative rigour and digital agility to Standard Chartered’s global marketing agenda.

How a media strategy bridging old and new worlds won MediaWorks 2024
mediaworks standard chartered By Staff

Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.

Banking on sound: Standard Chartered gets a new sonic identity
sonic branding standard chartered By Nikita Mishra

The project developed between the London and Singapore offices will echo through the bank's 52 international markets.

TBWA CEO redefines objectives for a new era
standard chartered stb tbwa troy ruhanen By Robert Sawatzky

Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.

Behind the 'overly successful' launch of Trust Bank in Singapore
banking fairprice financial services havas standard chartered trust bank By Robert Sawatzky

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Publicis Groupe bags Standard Chartered's global creative business
Publicis standard chartered By Rahul Sachitanand

The win follows a competitive three-way tussle and wrests business from incumbent TBWA.

Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered
standard chartered women to watch By Staff Reporters

A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.

Dentsu defends Stanchart global media review, wins five-year extension
carat Dentsu standard chartered By Robert Sawatzky

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign
apac Dentsu programmatic standard chartered By Staff Reporters

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.

Standard Chartered launches delightful animation about egg fried rice
animation murderous beasts singapore standard chartered tbwa By Ad Nut

For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.

COVID actions pay off in favourability for banks
banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Standard Chartered shows empathy with homebound families (and also promotes its apps)
hong kong standard chartered tbwa By Ad Nut

With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.

Nielsen digs deep for digital consumer insight
Carlsberg nielsen research standard chartered By Staff Writer

Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
google samsung shiseido standard chartered wfa By David Blecken

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

Don’t 'throw away' your brand equity: StanChart marketing head
standard chartered By Faaez Samadi

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

On your marks, get set…cliché
ad nut standard chartered By Ad Nut

‘Good enough will never change the world’ says Stanchart, and neither will their ad.

Standard Chartered joins TBWA in crowdsourcing platform launch
asia standard chartered tbwa By Matthew Miller

The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.

Pinball wizardry: Standard Chartered makes a game out of credit-card rewards
standard chartered By Ad Nut

Impressive animation makes a credit-card spot way more fun than you'd expect.

Carat wins global Standard-Chartered media pitch
carat standard chartered By Matthew Miller

Following a six-month pitch process, the Singapore office will handle media duties across more than 60 markets.

Photos: Standard Chartered Arts in the Park
literature shakespeare standard chartered tbwa By Staff Reporters

TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.

Standard Chartered invites Liverpool fans to virtual Anfield
liverpool standard chartered By Gabey Goh

Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.

Unilever at MIS: Brands must accept failure if they seek to innovate
asia pacific fmcg standard chartered By Gabey Goh

SINGAPORE – Brands need to make room for failure if they want to spur innovation and embrace an entrepreneurial approach to solving problems.

Standard Chartered appoints new global head of digital marketing
standard chartered By Press Release

SINGAPORE – Standard Chartered Bank today announced the appointment of Damien Cummings as Global Head of Digital Marketing. He will join the Bank in June 2015 and be based in Singapore, reporting directly to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer.

Photos: Standard Chartered Arts in the Park Mardi Gras 2014
hong kong standard chartered

More than 3,500 young people and artists participated in Standard Chartered's annual Arts in the Park event in Hong Kong's Victoria Park this weekend. The event's Grand Finale Parade included more than 600 young people, 11 gigantic puppets up to 12-feet tall, 60 rod puppets and more than 1,000 costume pieces all created by the students and artists. Co-organised by the Cultural and Leisure Services Committee of the Wan Chai District Council, the parade also featured 125 dancers performing original choreography.

Standard Chartered HK: Sensible in banks, quirky online

hong kong standard chartered By Jenny Chan 陳詠欣

HONG KONG - In line with its 'Good life' motto, Standard Chartered Bank of Hong Kong has launched a social-driven campaign that highlights relatively unknown shopping 'gems' in the city in an attempt to connect with a young audience.

TBWA\Taiwan launches ‘New Level’ Priority Banking campaign for Standard Chartered Bank
standard chartered tbwa By Press Release

TBWA\Taiwan has recently launched ‘New Level’, Standard Chartered Bank’s first Priority Banking (PiB) and Wealth Management campaign in Taiwan.

Standard Chartered appoints group head of brand and chief marketing officer

standard chartered By Press Release

Standard Chartered has appointed Sanjeeb Chaudhuri to the newly created role of group head of brand and chief marketing officer. This appointment is effective 1 April 2014.

Standard Chartered Hong Kong Marathon boosts charity donation drive with Facebook activation
standard chartered By Press Release

HONG KONG - This Sunday will mark the 18th Standard Chartered Hong Kong Marathon at Victoria Park. The event is hugely popular and highly anticipated amongst Hong Kong people, inspiring community spirit as well as raising funds for local charities.

Standard Chartered promotes mobile services with international drama
hong kong london standard chartered video By Matthew Miller

HONG KONG - Standard Chartered Hong Kong has launched a new TVC through TBWA Hong Kong to promote its 'Breeze' mobile-banking services with a long-distance, mother-daughter story.

Banking on fragrance and music to attract customers

standard chartered standard chartered bank By Byravee Iyer

ASIA-PACIFIC - Don't be surprised to find your bank filled with the aroma of the finest white rose or citrusy tangerine while Beethoven plays in the background, as banks in the region are increasingly using music and fragrance to attract consumers and differentiate their brands.

Standard Chartered Bank signs on as presenting partner for NBA 3X Singapore 2013
nba standard chartered By Press Release

SINGAPORE - The National Basketball Association (NBA) today announced Standard Chartered Bank as presenting partner of the inaugural NBA 3X Singapore 2013, which will take place at Ngee Ann City Civic Plaza from June 21 – 23.

Standard Chartered to test ‘Breeze’ on Mount Everest
standard chartered By Sophie Chen

SINGAPORE – Standard Chartered Bank has launched a social-media campaign, created by TBWA’s Digital Arts Network Singapore, to test its Breeze suite of mobile banking and lifestyle applications on Mount Everest.

Standard Chartered taps into social GPS app for credit-card acquisitions
malaysia standard chartered standard chartered bank By Staff Reporters

KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.

STB launches ‘Only in Singapore, Right Now’ campaign in Jakarta
airasia singapore tourism board standard chartered By Staff Reporters

SINGAPORE - Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board (STB) has launched another initiative aimed at Indonesian travellers.

BRAND HEALTH CHECK: Can Standard Chartered regain the high ground?
brand health check branding marketing standard chartered By Staff Reporters

Recent events show cracks in the bank’s façade. It needs to find a way to rebuild credibility.

Standard Chartered campaign promises lasting relationships
campaign standard chartered By Ragini Chatterjee

Standard Chartered Bank has released an interactive campaign to announce the launching of its new securities trading offer, which gives customers free brokerage on buy trades for up to five years.

Standard Chartered Bank uses mobile gaming to drive credit card usage in mall
hong kong standard chartered tbwa By Benjamin Li

HONG KONG - As part of its ongoing ‘Good Life’ interactive marketing platform, Standard Chartered Bank Hong Kong has partnered with Harbour City to launch a new mobile gaming initiative promoting use of the bank’s credit cards to shoppers in the Harbour City shopping mall.

Ex-Standard Chartered global brand head Susan Ho joins Brunswick as partner
hong kong standard chartered By Benjamin Li

HONG KONG - Susan Ho, formerly head of group brand development and group corporate affairs at Standard Chartered, has joined Brunswick's Hong Kong office as a partner.

OPINION: Singapore Marathon’s brand partners are running on empty

brands standard chartered starhub By Chris Reed

The Official Singapore Marathon is on Sunday 4 December and you would expect the sponsors and partners to be aggressively marketing the tie up but unbelievably none of them really are.

Standard Chartered sponsors six-part series on BBC World News

standard chartered tbwa By Magz Osborne

HONG KONG – Standard Chartered has sponsored a six-part series on BBC World News entitled Ideas that Changed the World. Airing pan-regionally on BBC World News from 30 October, the series comprises six 30-minute episodes, plus a dedicated microsite at BBC.com.

Standard Chartered defends Liverpool FC sponsorship
liverpool fc sponsorship standard chartered By Alex Brownsell

GLOBAL - Banking giant Standard Chartered has defended its record £80m (US$126 million) sponsorship of Liverpool Football Club, despite the Premier League side suffering their worst start to a season for 57 years.

Winner unveiled at MediaWorks
mediaworks standard chartered vietnam mediaworks standard chartered vietnam By David Blecken

HO CHI MINH – MediaWorks reached its climax on Saturday with a total of three shortlisted finalists making a final, in most cases hastily polished, pitch presentation to all fellow delegates, mentors and judges.

Winner unveiled at MediaWorks
mediaworks standard chartered vietnam mediaworks standard chartered vietnam By David Blecken

HO CHI MINH – MediaWorks reached its climax on Saturday with a total of three shortlisted finalists making a final, in most cases hastily polished, pitch presentation to all fellow delegates, mentors and judges.

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign
banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television

SINGAPORE - TBWA, the agency behind Standard Chartered's 'Here for good' campaign, takes us behind the scenes for a look at the alternative talent they recruited for the making of this campaign.

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign
banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television By Staff Reporters

SINGAPORE - TBWA, the agency behind Standard Chartered's 'Here for good' campaign, takes us behind the scenes for a look at the alternative talent they recruited for the making of this campaign.

BEHIND THE SCENES with Standard Chartered's 'Here for good' campaign
banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television banking campaign creative global interview" standard chartered tbwa television By Staff Reporters

SINGAPORE - TBWA, the agency behind Standard Chartered's 'Here for good' campaign, takes us behind the scenes for a look at the alternative talent they recruited for the making of this campaign.

Standard Chartered | Here for Good | Regional
banking campaign global OMD standard chartered tbwa

Following the turmoil of the global financial crisis last year, Standard Chartered Bank has launched a new worldwide brand platform and its first global positioning campaign in 40 years.

Standard Chartered | Little Champions | Singapore
BBDO campaign mastercard singapore sport standard chartered

Standard Chartered has rolled out its 'Little champions' campaign to support young soccer talent and the UEFA Champions League.