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standard chartered

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC

all that matters branded heineken standard chartered all that matters branded heineken standard chartered

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC

all that matters branded heineken standard chartered all that matters branded heineken standard chartered By Marielle Descalsota

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung

cmo conversations Dentsu haymans fung standard chartered By Coral Cripps

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Asia-Pacific Power List 2025: Haymans Fung, Standard Chartered

apac asia asia pacific cmo haymans fung marketing power list standard chartered By Staff Reporters

Blending agency roots with enterprise impact, Fung brings creative rigour and digital agility to Standard Chartered’s global marketing agenda.

How a media strategy bridging old and new worlds won MediaWorks 2024

mediaworks standard chartered By Staff

Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.

Banking on sound: Standard Chartered gets a new sonic identity

sonic branding standard chartered By Nikita Mishra

The project developed between the London and Singapore offices will echo through the bank's 52 international markets.

TBWA CEO redefines objectives for a new era

standard chartered stb tbwa troy ruhanen By Robert Sawatzky

Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.

Behind the 'overly successful' launch of Trust Bank in Singapore

banking fairprice financial services havas standard chartered trust bank By Robert Sawatzky

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Publicis Groupe bags Standard Chartered's global creative business

Publicis standard chartered By Rahul Sachitanand

The win follows a competitive three-way tussle and wrests business from incumbent TBWA.

Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered

standard chartered women to watch By Staff Reporters

A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.

Dentsu defends Stanchart global media review, wins five-year extension

carat Dentsu standard chartered By Robert Sawatzky

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Standard Chartered to use Dentsu Curate to drive 'Here for good' global campaign

apac Dentsu programmatic standard chartered By Staff Reporters

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.

Standard Chartered launches delightful animation about egg fried rice

animation murderous beasts singapore standard chartered tbwa By Ad Nut

For the production, TBWA Singapore teamed up with the animation director behind films by Wes Anderson and Tim Burton.

COVID actions pay off in favourability for banks

banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Standard Chartered shows empathy with homebound families (and also promotes its apps)

hong kong standard chartered tbwa By Ad Nut

With TBWA Hong Kong, the bank has launched a breezy look at a family living, and banking, under lockdown.

Nielsen digs deep for digital consumer insight

Carlsberg nielsen research standard chartered By Staff Writer

Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president

google samsung shiseido standard chartered wfa By David Blecken

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

Don’t 'throw away' your brand equity: StanChart marketing head

standard chartered By Faaez Samadi

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

On your marks, get set…cliché

ad nut standard chartered By Ad Nut

‘Good enough will never change the world’ says Stanchart, and neither will their ad.

Standard Chartered joins TBWA in crowdsourcing platform launch

asia standard chartered tbwa By Matthew Miller

The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.