The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
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Omnicom consolidates creative agencies globally under Omnicom Advertising Group
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EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
TBWA CEO redefines objectives for a new era
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Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
TBWA has pieces in place for impact from APAC: Ruhanen
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TBWA Worldwide CEO Troy Ruhanen is not shy about proclaiming the network's achievements since he took the head job—nor about painting a target on specific accounts he covets.