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shiseido

How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
case study shiseido the trade desk uber journey ads By Matthew Keegan

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido
apac asia asia pacific cmo marketing power list shiseido By Staff Reporters

Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.

Anne Hathaway is Shiseido’s new global brand ambassador
shiseido By Staff Reporters

The 40-year-old Oscar-winning actor will promote the Japanese beauty brand's “Potential has no age” mantra.

How Shiseido created an integrated retail store experience in Hong Kong
ema event marketing awards grand prix hong kong shiseido By Staff Reporters

The skincare and cosmetics brand managed to increase engagement around its new product despite reduced physical footfall, earning it a Grand Prix at the 2022 Event Marketing Awards.

Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022
shiseido By Bryce Whitwam

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

Innovation and speed keep Shiseido afloat
beauty digital marketing influencer marketing shiseido By Surekha Ragavan

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.

2020 Power List: Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs
shiseido By Staff Writer

[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.

Asia-Pacific Power List 2020: Naomi Yamamoto, Shiseido
apac asia asia pacific cmo marketing power list shiseido By Staff Reporters

Innovative and experimental creative work has kept Shiseido's marketing a cut above most other beauty brands, returning in-house creative chief Yamamoto to our list.

Despite virus woes, Japanese brands face globalisation imperative
brands global japan shiseido Uniqlo By Rahul Sachitanand

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Shiseido and R/GA bring people face-to-face with ageing
age rga shiseido By Matthew Miller

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
apple asahi shiseido sony By David Blecken

Subtle changes in the top 10 reflect the power of premium and responsible positioning.

Pantene and Dove continue to benefit from addressing social issues
dove pg shiseido unilever By David Blecken

The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.

Nike and Shiseido offer very different depictions of Naomi Osaka
nike shiseido By David Blecken

In one spot, the tennis star takes on the media without saying anything; in another, she simply reads a script.

Beauty out of the box: keeping up with the modern Asian woman
beauty dove gender shiseido unilever women By Li Mei Foong

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

Shiseido addresses themes of courage and self-discovery in bold new film
japan shiseido By David Blecken

Halloween-oriented work by Show Yanagisawa presents an unconventional love story.

At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’
nike shiseido Uniqlo wieden kennedy By David Blecken

As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.

Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
google samsung shiseido standard chartered wfa By David Blecken

Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.

Innovation centres take root in Asia
accenture shiseido unilever volkswagen By Megan Gell

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

Shiseido presents a simple vision with new Tsubaki work
shiseido By David Blecken

Wieden+Kennedy's first campaign for the brand treads a different path from typical shampoo advertising.

Shiseido hires R/GA in Tokyo as it seeks transformation
japan rga shiseido By David Blecken

The brand has embedded a five-person team from R/GA in its creative department.