Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.
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The democratic chaos of modern marketing: Why everything is great but feels like shit
advertising
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golden
marketing
Reframing how we talk about generations and youth culture
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The use of generational labels makes less sense in the modern era.
Diversity is a priority in workplaces; but employees want pay parity
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diversity
gender
kantar
research
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
Moving campaign talks of Alzheimer's as an illness, not just ageing
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Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Class and gender are top DEI concerns for Asian journalists: AAJA
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dei
gender
meta
top of the charts
TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.
Enter, the fifth age of advertising
advertising
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creative
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
Campaign-Kantar DEI survey: Policies in place, but genuine change yet to be seen
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diversity
gender
inclusivity
kantar
EXCLUSIVE RESEARCH: Our annual report, now in its fifth year, is yet another sombre snapshot of gender and racial equity in the marcomms industry amid an ongoing mental-health crisis. But some small improvements occur.
Campaign Crash Course: Marketing for the silver generation
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ageism
generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
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This is the first work for the Mizkan brand from Wonderhood Studios.
Agency launches internship for 55+ cohort
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ageism
agency
equality
thinkerbell
Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.
Coming soon: Campaign-Kantar study reveals upsetting opinions around inclusivity, mental health
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diversity
gender
inclusivity
kantar
With the pandemic pushing D&I initiatives further down the corporate agenda, respondents across APAC express a dire need for support.
Is your office serious about diversity? We want to hear from you
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diversity
gender
inclusivity
kantar
Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
It's 2020, so why are some groups still being shut out of ads?
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ageism
disability
discrimination
diversity
equality
gender
inclusion
Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.
