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The democratic chaos of modern marketing: Why everything is great but feels like shit
advertising age golden marketing By Kabeer Chaudhary

Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.

Reframing how we talk about generations and youth culture
age By Molly Barth

The use of generational labels makes less sense in the modern era.

McDonald's serves up happiness through the ages
age mcdonalds By Campaign India Team

Watch the film conceptualised by DDB Mudra here

Diversity is a priority in workplaces; but employees want pay parity
age diversity gender kantar research By Surekha Ragavan

EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.

Moving campaign talks of Alzheimer's as an illness, not just ageing
age By Ben Bold

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

Class and gender are top DEI concerns for Asian journalists: AAJA
age dei gender meta top of the charts By Staff Reporters

TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.

Enter, the fifth age of advertising
advertising age creative By Sue Unerman

We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.

Campaign-Kantar DEI survey: Policies in place, but genuine change yet to be seen
age diversity gender inclusivity kantar By Surekha Ragavan

EXCLUSIVE RESEARCH: Our annual report, now in its fifth year, is yet another sombre snapshot of gender and racial equity in the marcomms industry amid an ongoing mental-health crisis. But some small improvements occur.

Campaign Crash Course: Marketing for the silver generation
age ageism generation By Staff Reporters

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
age By Brittaney Kiefer

This is the first work for the Mizkan brand from Wonderhood Studios.

Brands: here’s how to speak to women over 40
age gender marketing opinion women By Katie Keating

Marketers either ignore women over 40 or speak to them like they’re all exactly the same.

Does the PR industry have an ageism problem?
age ageism inclusion By Chris Daniels

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Old enough to know better: Confronting adland’s ageism problem
age ageism By Paul Kitcatt

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Agency launches internship for 55+ cohort
age ageism agency equality thinkerbell By Staff Reporters

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

Coming soon: Campaign-Kantar study reveals upsetting opinions around inclusivity, mental health
age diversity gender inclusivity kantar By Surekha Ragavan

With the pandemic pushing D&I initiatives further down the corporate agenda, respondents across APAC express a dire need for support.

Yes, ageism can affect young PR pros too
age ageism equality pr By John Harrington

Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.

Tackling ageism needs to move up adland’s agenda
age ageism mark read By Gideon Spanier

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Is your office serious about diversity? We want to hear from you
age diversity gender inclusivity kantar By Surekha Ragavan

Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.

It's 2020, so why are some groups still being shut out of ads?
age ageism disability discrimination diversity equality gender inclusion By Matthew Keegan

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

Shiseido and R/GA bring people face-to-face with ageing
age rga shiseido By Matthew Miller

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

Over-50s spend most of the money, and they hate your marketing
age australia marketing top of the charts wpp By Staff Reporters

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

Olay encourages women to 'break up' with age pressure
age campaign By Ad Nut

Olay takes on a controversial social topic ahead of Chinese Valentine’s Day.

APAC adland inequality persists in race, age and gender: Exclusive research
age ageism discrimination diversity equality gender inclusion kantar By Olivia Parker

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

When embracing diversity and inclusion, what about age?
age ageism diversity inclusion By Suresh Ramaswamy

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

How bad is ageism in adland?
age ageism asia discrimination video By Rick Boost

We asked three experts: Is the digital age bringing age-based prejudice?

How older marketers stay relevant
age ageism marketer Red Bull By Maneesh Sah

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

Modern marketing and seniors: madness or made for each other?
advertising age asia marketing By Frederick Tong

An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.

Hegarty: 'Adland overly worships at the altar of youth'
advertising age ageism marketing By Kate Magee

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.

IN PHOTOS: DigitalMediaWorks 2013 in Beijing
age client digital media By Staff Writer

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.