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ageism

Why age diversity still struggles for airtime?
ageism ageism in advertising dei By Jacquie Alley

Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.

Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
50 over 50 50 over fifty ageism By Staff Reporters

With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.

Too old for the party, too young to leave—the paradox of middle age in advertising
ageism ageism in advertising By Alison McKinnon

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Will you still need me, will you still feed me?
advertising ageism david ketchum By David Ketchum

While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.

The value of experience: Why adland must address ageism
50 over 50 ageism editors picks experience thelongview By Geoff Clarke

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
50 over fifty ageism atifa silk awards haymarket By Rahat Kapur

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.

Campaign Asia-Pacific launches 50 over 50 awards
50 over 50 ageism dei By Campaign Staff

Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.

Generation Greytt: The trillion-dollar market that brands continue to ignore
ageism gen x gen z marketing By Rajeev Lochan

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

The silent exit: Why ageism in advertising continues to force out senior talent
ageism dei representationmatters By Staff Reporters

As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.

Not dead yet: Is it time for brands to invest more in the over 50s?
ageism dei diversity inclusion representationmatters By Rupert Pick

Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.

The future is silver: Why it's time we ushered in a post-ageism era in marketing
ageism ai editors picks influencer marketing the secret little agency thelongview tsla By Ludovica Damonte

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

Singaporean 'boomers' defy prejudices against ageing in touching campaign
ageism By Staff Reporters

'Break The Silver Ceiling' is all about breaking boundaries and shattering pre-conceived notions to shift cultural attitudes towards ageing and seniors.

Over-60s make up just 4% of people in global ads
ageism demographic representation By Coral Cripps

Brands are overlooking a lucrative audience, according to CreativeX.

Grey is the new black: Is fashion finally embracing older women?
ageism genz By Emily Jensen

Fashion is exalting women in their 60s and beyond, but it’ll take more than a few high-profile campaigns and covers to shake the deep-rooted obsession with youth.

Ageism almost as common as gender discrimination for women in PR: survey
ageism dei equality gender inclusivity By Siobhan Holt

More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.

Football, feminism, and 50+
ageism football leadership By Ayesha Walawalkar

Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.

Dentsu commits to tackling ageism with 55/Redefined partnership
advertising ageism Dentsu By Shauna Lewis

The partnership means the agency has committed to certain actions to support over-50s in the workplace.

Campaign Crash Course: Marketing for the silver generation
age ageism generation By Staff Reporters

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

WPP faces renewed netizen backlash over ageism
ageism wpp By Staff Reporters

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.

Does the PR industry have an ageism problem?
age ageism inclusion By Chris Daniels

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Old enough to know better: Confronting adland’s ageism problem
age ageism By Paul Kitcatt

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Agency launches internship for 55+ cohort
age ageism agency equality thinkerbell By Staff Reporters

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

Yes, ageism can affect young PR pros too
age ageism equality pr By John Harrington

Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.

Tackling ageism needs to move up adland’s agenda
age ageism mark read By Gideon Spanier

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

It's 2020, so why are some groups still being shut out of ads?
age ageism disability discrimination diversity equality gender inclusion By Matthew Keegan

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

Ageism: the ad industry's last taboo
ageism By Anna Dalziel

A co-founder of 40 Over Forty explains why workplaces need to celebrate people of all ages.

APAC adland inequality persists in race, age and gender: Exclusive research
age ageism discrimination diversity equality gender inclusion kantar By Olivia Parker

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

When embracing diversity and inclusion, what about age?
age ageism diversity inclusion By Suresh Ramaswamy

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

5 lessons from the Japanese marketing scene in 2017
ageism brand safety pitching By David Blecken

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.

How bad is ageism in adland?
age ageism asia discrimination video By Rick Boost

We asked three experts: Is the digital age bringing age-based prejudice?

Why the days of consumer segmentation by age are numbered
ageism By Soon Chen Kang 江欣珍

Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.

We asked two millennials what they think of their older colleagues
ageism By Chetan Muley

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

How older marketers stay relevant
age ageism marketer Red Bull By Maneesh Sah

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

The old refrain: stereotypes about ageing employees
ageism technology By Robert Sawatzky

Are older workers really as technologically inept and resistant to change as they're made out to be?

The death of the demographic
ageism demographic mindshare By Lyndon Morant

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

The world’s oldest app developer thinks advertisers need to wake up
ageism apple marketing technology By David Blecken

Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.

"When people get older, we tend to push them out"
ageism By Olivia Parker

The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.

Hegarty: 'Adland overly worships at the altar of youth'
advertising age ageism marketing By Kate Magee

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.