Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.
True
ageism
Why age diversity still struggles for airtime?
ageism
ageism in advertising
dei
Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
50 over 50
50 over fifty
ageism
With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.
Too old for the party, too young to leave—the paradox of middle age in advertising
ageism
ageism in advertising
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Will you still need me, will you still feed me?
advertising
ageism
david ketchum
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
The value of experience: Why adland must address ageism
50 over 50
ageism
editors picks
experience
thelongview
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
50 over fifty
ageism
atifa silk
awards
haymarket
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Campaign Asia-Pacific launches 50 over 50 awards
50 over 50
ageism
dei
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
The silent exit: Why ageism in advertising continues to force out senior talent
ageism
dei
representationmatters
As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.
Not dead yet: Is it time for brands to invest more in the over 50s?
ageism
dei
diversity
inclusion
representationmatters
Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
ageism
ai
editors picks
influencer marketing
the secret little agency
thelongview
tsla
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
Singaporean 'boomers' defy prejudices against ageing in touching campaign
ageism
'Break The Silver Ceiling' is all about breaking boundaries and shattering pre-conceived notions to shift cultural attitudes towards ageing and seniors.
Over-60s make up just 4% of people in global ads
ageism
demographic
representation
Brands are overlooking a lucrative audience, according to CreativeX.
Ageism almost as common as gender discrimination for women in PR: survey
ageism
dei
equality
gender
inclusivity
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Football, feminism, and 50+
ageism
football
leadership
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
Dentsu commits to tackling ageism with 55/Redefined partnership
advertising
ageism
Dentsu
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Campaign Crash Course: Marketing for the silver generation
age
ageism
generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
