Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
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'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
50 over fifty
ageism
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awards
haymarket
Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next
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digital
facebook
meta
tech
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.
Atifa Silk appointed MD of Haymarket Media Asia
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haymarket
Silk will have overall responsibility for the company’s Hong Kong and Singapore operations, including both the finance and marketing-communications sides of the business.
Atifa Silk interviews...Atifa Silk
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To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership
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cannes
Dentsu
tencent
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
Healthy paranoia: Mark Patterson on GroupM at 10
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groupm
GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.
Interview: How Unilever keeps up with change
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unilever
THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.
Panelists discuss the importance of being fearless
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campaign
Diageo
heineken
mondelez
CANNES - Top brand marketers and the founder of an agency known for its creative bravery spoke of the need to embrace uncertainty in a ‘Fearless Conversation’, presented by Mondelez International alongside Cannes 2013.
Give consumers control to succeed with video content: Digital Matters panel
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singapore
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
INSIDE THE OCTOBER ISSUE: TV's digital revolution, The Economist's Rashbass
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broadcast
interview"
ASIA-PACIFIC - A look at the just-released October issue, featuring Atifa Silk's interview with Andrew Rashbass, chief executive of The Economist, as well as our exclusive Broadcast Report, which delves into the disruptive impact of digital technology on the still critical medium.
Clients want to be challenged: DWA panel
asia pacific
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singapore
SINGAPORE - Clients want agencies to take a proactive role to nudge and challenge them, while at the same time being able to deliver the work.
Citi's Bob O'Leary on the drive for effectiveness
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THE ATIFA SILK INTERVIEW - Citi’s global head of marketing believes the drive for effectiveness is changing the way client firms operate, as CEOs and CFOs become more involved in the process
Campaign to interview BBDO's Andrew Robertson at Spikes Asia kicking off on Sunday
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BBDO
interview"
spikes asia
ASIA-PACIFIC - Andrew Robertson, CEO of BBDO Worldwide, will join Campaign editor-in-chief Atifa Silk for a live interview about his leadership path at Spikes Asia 2010 kicking off on Sunday 19 September in Singapore.