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Apple leads as US dominates Kantar's Top 100 Global Brands

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As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Tencent marks 8% YOY growth driven by AI investments

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Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.

Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?

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As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.

Tencent and Iqiyi lead China's streaming revolution

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A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

Kantar BrandZ reveals 2024’s most valuable Chinese brands

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Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.

The marketing efforts behind Black Myth: Wukong’s phenomenal debut

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On Tuesday, the debut of the first-ever made-in-China AAA game took the global gaming market by storm, achieving record sales across platforms and a swarm of brand collaborations.

Alibaba, Tencent beat forecasts with strong results

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Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Where is China’s gaming industry headed next?

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A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

Riot Games lays offs 11% of total workforce worldwide

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As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.

Alibaba and Tencent's earnings boosted by growth in generative AI advertising innovations

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Chinese tech giants Alibaba and Tencent both report strong growth across the ad sectors, after integrating generative AI in their solutions for advertisers.

Women to Watch 2023: Zoe Chou, Tencent

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Heading the PR team for Tencent’s super app, Chou has made many breakthroughs to support under-represented groups and empower women.

Tencent’s online advertising bounces back despite quarterly revenue missing estimates

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Total revenues fell short of expectations this quarter, but overall profit and online advertising spiked.

Ant Group's $6 billion buyback signals post-China crackdown rebound

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China slapped over $1 billion in regulatory fines against financial companies, including Jack Ma's tech giant, Ant Group. However, investors bet China’s tech crackdown is over; Alibaba and Tencent shares rise.

How Tencent is building an ecosystem for marketing, engagement, and sales on Weixin

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Weixin, a popular app from Tencent, offers an unparalleled suite of services for consumers and is a great aggregator of audiences for marketing companies that are serious about China.

Tencent announces joint digital ads partnership with GroupM & Dentsu

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Cannes Lions 2023: Tencent wants to show advertisers it can achieve ROI on its platforms with the help of GroupM and Dentsu.

Women to Watch Greater China 2023: Zoe Chou, Tencent

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As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

Tencent's revenue continues to fall, will divest from Meituan

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China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.

Tencent cuts 5,000 jobs, slashes marketing spend by 21%

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Chinese tech platform reports its first revenue dip for the second quarter of its financial year.

How luxury can benefit from Tencent and Alibaba’s thawing relations

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The first sign of these two rivals relaxing restrictions on each other came after the Chinese government’s anti-monopoly push in 2021.

What's the fuss about private-traffic marketing in China?

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Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.