Made in China, sold by China: A practical guide to Chinese overseas retail platforms
Temu, Shein, TikTok Shop, AliExpress—the landscape of Chinese e-commerce retailers is far and wide. So, what differentiates them and where are they headed next?
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Why otome is the new go-to for gaming collaborations in China
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
Where is China’s gaming industry headed next?
A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?
The rise of rational consumers and other shifts in China’s livestreaming space
Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.
Is ‘new Chinese style’ coffee just another guochao aesthetic?
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.