With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
True
dao insights
Why Chinese youth bet on pets and plushies as their new family
china
culture
dao insights
digital
fashion
oped
retail
society
Is this the end of an era for top livestreamers?
china
dao insights
ecommerce
marketing
oped
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.
Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market
dao insights
laopu gold
Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.
How tech and brand support can help protect China’s stray animals
china
dao insights
Despite the prevalence of digital campaigns to raise awareness about animal cruelty and suffering in the country, China still has a long way to go before it can move the needle on truly protecting its furry friends.
Where is China’s gaming industry headed next?
china
dao insights
esports
gaming
tencent
A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?
Made in China, sold by China: A practical guide to Chinese overseas retail platforms
china
dao insights
temu
Temu, Shein, TikTok Shop, AliExpress—the landscape of Chinese e-commerce retailers is far and wide. So, what differentiates them and where are they headed next?
How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock
china
dao insights
kol
Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?
The top social commerce trends in China that brands can learn from
branding
china
dao insights
ecommerce
social media
China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?
3 profiles of modern Chinese tourists: How can businesses win them over?
china
dao insights
oped
tourism
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
Is ‘new Chinese style’ coffee just another guochao aesthetic?
china
coffee
dao insights
oped
opinions
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
Are granfluencers the new answer to luxury brands’ celebrity endorsement in China?
china
dao insights
influencer
kol
luxury
From Miu Miu's collaboration with an 85-year-old actress to a fashion blogger on Xiaohongshu sharing lifestyle for Lululemon, grandfluencers are helping brands redefine 'youth' and break stereotyped generational gaps in China.
The rise of comic bloggers: Women's empowerment meets brand engagement
dao insights
Women-focused comic and manga content are center stage on Chinese social media platforms, redefining storytelling and reshaping the narrative. Of course, if a trend captivates the audience, brands can't be far behind.
Underscoring inclusivity, gender-fluid fashion on the rise in China
dao insights
fashion
The success of homegrown fashion label Bosie shows progress towards a more gender-free, non-conformist approach to fashion.
What is the secret sauce behind Lululemon’s popularity in China?
athleisure
branding
dao insights
fashion
lululemon
marketing
retail
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?