Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
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How a Chinese gold brand is glittering from the 618 shopping spree
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taobao and tmall
Laopu Gold: The rise of China’s ‘Hermès of gold’ in the luxury jewelry market
dao insights
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Despite its reputation for traditionally crafted gold jewelry and being dubbed the “Hermès of gold” luxury brand Laopu Gold faces stiff competition following its initial public offering in Hong Kong—challenging the brand to uphold its status in a competitive market.