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opinions

Why words are killing your briefs
better briefs opinions better briefs opinions

The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.

Why words are killing your briefs
better briefs opinions better briefs opinions

The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.

Is ‘new Chinese style’ coffee just another guochao aesthetic?
china coffee dao insights oped opinions By Miranda Jarrett

It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.

Farewell to fidelity: I’m playi­ng the field
Diageo opinions By James Thompson

I’m being unfaithful and, what’s more, I’m loving it.

Mobile hub: Native stats, a call for creativity and the cost of poor mobile UX
marketing opinions research By Graham Christie

Download trends, native ads, video spend, creativity and poor mobile UX feature in this edition of Graham Christie's regular roundup, The Mobile Hub.